Design services

Display ad design that gets clicks across every format

Display ads compete for attention with everything else on the page. Our display ad design team creates clear, eye-catching banner ads in every size your campaign needs, with variations ready to test.

At a glance

  • Google Display and programmatic banners
  • Every standard ad size
  • Static and animated HTML5 ads
  • Variations for A/B testing

What is display ad design?

Display ad design is creating the visual ads that appear on websites, apps and video platforms through networks like Google Display and programmatic platforms. It involves designing a clear message, strong visuals and a call to action that work across many sizes, plus file formats that meet each network's rules.

Services

What we design

Each campaign set is designed once and adapted cleanly to every size.

Google Display ads

Responsive and fixed-size banners for Google Ads.

Programmatic banners

Ad sets for programmatic and publisher networks.

Animated HTML5 ads

Lightweight animation that draws the eye.

Retargeting ads

Ads that bring back visitors who didn't convert.

Social ad sizes

Matching versions for Meta, LinkedIn and TikTok.

Test variations

Alternative headlines and visuals for A/B testing.

Is it right for you?

When better banner ads pay off

  • You're running Google Display or retargeting campaigns
  • Your current ads look inconsistent across sizes
  • Click-through rates are low
  • You need a full ad set for a launch or sale

Compare

Static vs animated display ads

Both have a place in most campaigns.

Static vs animated display ads
CompareStatic adsAnimated HTML5 ads
AttentionGoodHigher, motion draws the eye
MessageOne clear frameSeveral short frames
File sizeSmallKept light to meet network limits
Best forSimple offers and retargetingLaunches and storytelling

How we work

Our process, step by step

Brief

Your offer, audience and ad networks.

Concept

A master design and message.

Design

The master ad designed in full.

Resize

Adapted to every size you need.

Deliver

Files that meet each network's specs.

Tools

Tools we use

Design

FigmaPhotoshopIllustrator

Animation

Google Web DesignerAfter EffectsHTML5

Networks

Google AdsDV360Meta Ads

Why Kedra Digi

Why work with us

One in-house team

Designers, developers and marketers work together in-house. Your project is never passed to a freelancer you haven't met.

A clear proposal first

Before any work starts you get an itemised proposal with deliverables and review rounds.

You own everything

Source files, exports and brand assets are handed over to you. There's no lock-in.

Support after delivery

We help with tweaks, new assets and updates as your business grows.

Kedra Digi is an Australian-owned design and development company. See our recent projects.

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Frequently asked questions

Straight answers to the questions we hear most.

Ask your own →
Which ad sizes do you design?
All the common sizes, including leaderboards, rectangles, skyscrapers and mobile banners, plus any custom sizes your network needs.
How much does display ad design cost?
It depends on your requirements: the number of concepts, sizes, animation and test variations. After a free discovery call you get an itemised proposal.
Do you design animated ads?
Yes. We create lightweight HTML5 and GIF animations that meet network file limits.
Can you make variations for testing?
Yes. We design alternative headlines, images and calls to action for A/B tests.
Do you run the ad campaigns?
Design is our focus here. Our digital marketing team can plan and manage campaigns.
Will the ads match our brand?
Yes. Every ad follows your brand guidelines so campaigns look consistent.

Free discovery call

Need ads that stand out?

Tell us about your campaign. We'll reply within one business day with honest advice.

Prefer email? [email protected]