CRM software development built around how you sell
Generic CRMs often end up half-used because they don't match how your team works. Our CRM software development team builds custom CRM systems, or extends the one you have, so customer data, sales and service all live in one place.
At a glance
- Custom CRM systems built from scratch
- Extensions for Salesforce, HubSpot and Zoho
- Sales pipelines, quotes and follow-up automation
- Integrations with email, phone and accounting
What is CRM software development?
CRM software development is building or customising customer relationship management software: the system that stores customer details, tracks leads and deals, logs every interaction and automates follow-up. It can mean a fully custom CRM, or extending a platform such as Salesforce or HubSpot to fit your process.
Services
What we build
We start with your sales and service process, then build the CRM around it.
Custom CRM systems
A custom CRM designed around your pipeline, products and team structure.
CRM customisation
Custom objects, fields, workflows and reports in Salesforce, HubSpot or Zoho.
Sales automation
Automatic follow-ups, task reminders, quotes and lead scoring.
Customer portals
Let customers check orders, tickets and documents themselves.
CRM integrations
Connect email, phone systems, accounting, online stores and marketing tools.
Data migration
Move contacts, deals and history from spreadsheets or an old CRM.
Is it right for you?
Signs you need a better CRM
- Customer details are scattered across spreadsheets and inboxes
- Leads slip through because follow-up depends on memory
- Your team avoids the CRM because it doesn't fit their work
- Managers can't see an accurate sales pipeline
Compare
Custom CRM vs off-the-shelf CRM
Off-the-shelf CRMs suit many teams. Custom wins when your process is unusual.
| Compare | Custom CRM | Off-the-shelf CRM |
|---|---|---|
| Fit | Built around your exact process | You adapt to its structure |
| Licences | No per-user licence fees | Subscription grows with users |
| Integrations | Any system you use | What the vendor supports |
| Best for | Unusual sales cycles or industries | Standard sales and service teams |
How we work
Our process, step by step
Discover
We map how leads become customers in your business.
Plan
Data, automations and integrations are agreed in writing.
Design
Screens are tested with your sales and service team.
Build and test
We build, import your data and test every workflow.
Launch and support
Training at launch, then ongoing support.
Technology
Tools and technologies we use
CRM platforms
Custom build
Integrations
Why Kedra Digi
Why work with us
Designers, developers and testers work together in-house. Your project is never passed to a subcontractor.
Before any work starts you get an itemised proposal that explains what we'll build and how.
Source code, designs, documentation and accounts are handed over to you. There's no lock-in.
We monitor, maintain and improve what we build for as long as you need us.
Kedra Digi is an Australian-owned software development company. See our recent projects.
Should I build a custom CRM or use Salesforce or HubSpot?
How much does CRM software development cost?
Can you move our data from spreadsheets or an old CRM?
Can the CRM connect to our accounting software?
Will our team actually use it?
Who owns a custom CRM?
Related services
Often paired with this service
Free discovery call
Outgrown your spreadsheets?
Tell us how your team finds and manages customers today. We'll reply within one business day with honest advice.
Prefer email? [email protected]