Software product development from idea to market
Building a product is different from building a project. Our software product development team helps you work out what to build, design it around real users, ship it, and keep improving it based on what you learn.
At a glance
- Product strategy and roadmaps
- UX research and design
- Web, mobile and SaaS engineering
- Analytics and continuous improvement
What is software product development?
Software product development is the full process of creating a software product for a market: researching the problem, defining the product, designing the experience, building and testing it, launching it, and improving it over time based on user feedback and data.
Services
How we help
We act as your product team, or work alongside the one you have.
Product discovery
Research users, competitors and the problem worth solving.
Roadmaps and prioritisation
Decide what to build first and what can wait.
UX and UI design
Interfaces tested with real users before development.
Engineering
Web, mobile and cloud development by one team.
Launch support
Onboarding, analytics and app store or SaaS launch.
Product growth
Ongoing releases driven by feedback and data.
Is it right for you?
Who we work with
- Founders with an idea and no technical team
- Businesses turning internal tools into products
- Product teams that need more design or engineering capacity
- Companies relaunching an ageing product
Compare
Product development vs project development
Products need a different mindset from one-off projects.
| Compare | Product development | Project development |
|---|---|---|
| Goal | A product people adopt and pay for | A defined deliverable |
| Scope | Evolves with feedback | Set at the start |
| Success measure | Usage, retention and revenue | Delivered as specified |
| After launch | Continuous improvement | Handover |
How we work
Our process, step by step
Discover
Users, competitors and the core problem.
Define
Product vision and MVP scope.
Design
A prototype tested with real users.
Build and launch
Engineering, QA and a planned launch.
Measure and improve
Analytics and feedback guide each release.
Technology
Tools and technologies we use
Product
Engineering
Insights
Why Kedra Digi
Why work with us
Designers, developers and testers work together in-house. Your project is never passed to a subcontractor.
Before any work starts you get an itemised proposal that explains what we'll build and how.
Source code, designs, documentation and accounts are handed over to you. There's no lock-in.
We monitor, maintain and improve what we build for as long as you need us.
Kedra Digi is an Australian-owned software development company. See our recent projects.
Where do we start?
How much does software product development cost?
Do you help with product strategy, or just development?
Can you work with our in-house team?
Who owns the product?
Can we talk under an NDA?
Related services
Often paired with this service
Free discovery call
Have a product idea?
Tell us about the problem you want to solve. We'll reply within one business day with honest advice on where to begin.
Prefer email? [email protected]