Digital marketing strategy that shows where to focus
Without a plan, marketing turns into a collection of disconnected tactics. Our digital marketing strategy work defines your audience, goals, channels, messages and measurement, giving you a clear roadmap your team or ours can follow.
At a glance
- Audience and competitor research
- Goals and KPIs
- Channel and budget planning
- A practical roadmap
What is a digital marketing strategy?
A digital marketing strategy is a plan for how a business will use online channels to reach its goals. It defines target audiences, positioning, objectives, KPIs, channels such as SEO, ads, social and email, content themes, budget allocation and how results will be measured.
Services
What's included
Practical plans, not shelf-ware.
Research
Customers, competitors and market.
Goals and KPIs
Measurable targets tied to revenue.
Channel plan
Where to focus, and what to skip.
Messaging
What to say to each audience.
Measurement plan
Tracking and reporting set up right.
Roadmap
A prioritised plan your team can action.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Get a free marketing audit →- Audience and competitor research
- Goals and KPIs
- Channel and budget planning
- A practical roadmap
- Free audit and discovery: where you are now and the quickest wins
- Itemised proposal: deliverables and goals agreed in writing
- Tracking set up properly: so every result is measured
- Your accounts, your data: everything stays in your name
- No lock-in contracts: you stay because it's working
Is it right for you?
When you need a plan
- Marketing feels scattered or reactive
- You're entering a new market or launching a product
- You're not sure where to spend your budget
- Your team needs clear direction
Compare
Strategy vs tactics
Tactics work better with a plan behind them.
| Compare | Strategy | Tactics |
|---|---|---|
| Question | Why and where | How |
| Examples | Audience, positioning and channel mix | Posts, ads and emails |
| Horizon | Longer term | Short term |
| Outcome | Direction and focus | Activity |
How to work with us
Work with us your way.
A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Clear goals and tracking
- A report at the end
Results that keep building
Ongoing work managed by a team that knows your business.
- Regular optimisation
- Plain-English reporting
- One familiar team
A specialist on your team
Our specialists join your team and work in your tools.
- Hands-on experts
- Your tools and workflow
- Scale up or down anytime
How we work
Our process, step by step
Discover
We learn your business, goals and customers.
Research
We research your customers, keywords and competitors.
Plan
Priorities and deliverables agreed in writing.
Present
We walk your team through the plan.
Support
Help putting the plan into action.
Built around you
Every plan is built on your goals.
No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.
Request your proposal →Leads, sales, bookings, downloads or brand awareness.
From Research to Goals and KPIs, only the pieces you actually need.
How hard it is to stand out in your industry and market.
Your website, accounts, content and tracking as they are today.
Whether paid media is part of the plan. Ad spend is paid directly to the platforms.
Tools
Tools we use
Research
Measurement
Industries
Industries we work with.
More online sales and repeat customers.
More calls and booked jobs.
Trustworthy, compliant marketing that brings in bookings.
Leads for projects, sales and rentals.
Authority and enquiries from the right clients.
Growth from launch to scale.
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.
Before any work starts you get an itemised proposal with channels, deliverables and goals.
Ad accounts, analytics and content stay in your name. There's no lock-in.
Clear reports on leads, sales and cost per result, with honest next steps.
Kedra Digi is an Australian-owned digital marketing, design and development company.
Our promise
We'll tell you honestly what will work for you, and what won't.
You'll own your accounts, data and content, so you're never dependent on us.
We report on results that matter to your business, in plain English.
What do we get at the end?
How much does a digital marketing strategy cost?
Can you also carry out the plan?
Do you look at our competitors?
Will the plan include budgets?
How often should a plan be updated?
Free discovery call
Need a clear marketing plan?
Tell us about your business and goals. We'll reply within one business day with honest advice.
Prefer email? [email protected]