Digital PR services that earn coverage and authority
Coverage on respected news sites builds trust with customers, search engines and AI tools at the same time. Our digital PR services create newsworthy stories, data and expert commentary that journalists want to cover.
At a glance
- Newsworthy campaigns and data stories
- Expert commentary and media requests
- High-authority backlinks
- Brand mentions AI tools notice
What are digital PR services?
Digital PR services help businesses earn online media coverage, brand mentions and backlinks from news sites, blogs and industry publications. They use data-led campaigns, newsjacking, expert commentary, press releases and journalist relationships to build authority and visibility.
Services
What we do
PR that supports SEO, AI visibility and brand trust.
Data campaigns
Original research and surveys that make news.
Expert commentary
Position your team as go-to experts.
Reactive PR
Respond quickly to journalist requests.
Press releases
Announcements written for real coverage.
Media lists
Relevant journalists and publications.
Coverage reporting
Every mention and link tracked.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Get a free marketing audit →- Newsworthy campaigns and data stories
- Expert commentary and media requests
- High-authority backlinks
- Brand mentions AI tools notice
- Free audit and discovery: where you are now and the quickest wins
- Itemised proposal: deliverables and goals agreed in writing
- Tracking set up properly: so every result is measured
- Your accounts, your data: everything stays in your name
- No lock-in contracts: you stay because it's working
Is it right for you?
When online PR helps
- You need high-authority backlinks
- You want to be seen as an industry expert
- You're launching something newsworthy
- AI tools and journalists don't know your brand
Compare
Online PR vs traditional PR
Online PR adds measurable search value.
| Compare | Online PR | Traditional PR |
|---|---|---|
| Focus | Online coverage and links | Print, TV and radio |
| SEO value | High, with backlinks | Low |
| Measurement | Links, mentions and traffic | Reach and impressions |
| Best for | Authority and search visibility | Broad awareness |
How to work with us
Work with us your way.
A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Clear goals and tracking
- A report at the end
Results that keep building
Ongoing work managed by a team that knows your business.
- Regular optimisation
- Plain-English reporting
- One familiar team
A specialist on your team
Our specialists join your team and work in your tools.
- Hands-on experts
- Your tools and workflow
- Scale up or down anytime
How we work
Our process, step by step
Research
We research your customers, keywords and competitors.
Ideate
Story ideas journalists will care about.
Create
Content written, designed and checked.
Pitch
Targeted pitches to relevant journalists.
Report
Plain-English reports with clear next steps.
Built around you
Every plan is built on your goals.
No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.
Request your proposal →Leads, sales, bookings, downloads or brand awareness.
From Data campaigns to Expert commentary, only the pieces you actually need.
How hard it is to stand out in your industry and market.
Your website, accounts, content and tracking as they are today.
Whether paid media is part of the plan. Ad spend is paid directly to the platforms.
Tools
Tools we use
Media
Research
Industries
Industries we work with.
More online sales and repeat customers.
More calls and booked jobs.
Trustworthy, compliant marketing that brings in bookings.
Leads for projects, sales and rentals.
Authority and enquiries from the right clients.
Growth from launch to scale.
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.
Before any work starts you get an itemised proposal with channels, deliverables and goals.
Ad accounts, analytics and content stay in your name. There's no lock-in.
Clear reports on leads, sales and cost per result, with honest next steps.
Kedra Digi is an Australian-owned digital marketing, design and development company.
Our promise
We'll tell you honestly what will work for you, and what won't.
You'll own your accounts, data and content, so you're never dependent on us.
We report on results that matter to your business, in plain English.
How is this different from link building?
How much do digital PR services cost?
Can you guarantee coverage?
Do you write press releases?
Does PR help with AI search?
Can our team be quoted as experts?
Free discovery call
Want your brand in the news?
Tell us about your business and goals. We'll reply within one business day with honest advice.
Prefer email? [email protected]