Digital marketing

Facebook ads management that reaches the right people

Facebook and Instagram ads can reach almost anyone, which is exactly why targeting and creative matter so much. Our Facebook ads management combines smart audiences, scroll-stopping creative and proper tracking to turn attention into leads and sales.

In-house specialists Accounts in your name Plain-English reporting
◉
In-house teamno outsourcing
✓
No lock-instay for results
AU
Australia-widePerth based

At a glance

  • Facebook and Instagram campaigns
  • Audience and lookalike targeting
  • Creative testing
  • Pixel and Conversions API setup

What is Facebook ads management?

Facebook ads management is planning, running and optimising paid campaigns on Meta's platforms, including Facebook, Instagram and Messenger. It covers audience targeting, ad creative, budgets, the Meta Pixel and Conversions API, testing and reporting.

Services

What we manage

Ads are managed in your own Meta Business account.

Lead generation ads

Instant forms and landing page campaigns.

Sales campaigns

Catalogue and Advantage+ shopping campaigns.

Retargeting

Reach people who engaged with your site or social.

Creative testing

Images, videos and copy tested side by side.

Tracking setup

Meta Pixel and Conversions API set up properly.

Reporting

Leads, sales and cost per result.

What's included

What comes with this service.

The essentials of the service, plus the standards that come with everything we do. No hidden extras.

Get a free marketing audit →
  • Facebook and Instagram campaigns
  • Audience and lookalike targeting
  • Creative testing
  • Pixel and Conversions API setup
  • Free audit and discovery: where you are now and the quickest wins
  • Itemised proposal: deliverables and goals agreed in writing
  • Tracking set up properly: so every result is measured
  • Your accounts, your data: everything stays in your name
  • No lock-in contracts: you stay because it's working

Is it right for you?

When Meta ads make sense

  • Your customers spend time on Facebook or Instagram
  • You sell products with strong visual appeal
  • You want to generate leads at scale
  • You need to reach people before they search

Compare

Meta ads vs Google Ads

They reach people at different moments.

Meta ads vs Google Ads
CompareMeta adsGoogle Ads
IntentInterest-based, before people searchSearch-based, when people look
FormatVisual and videoText, Shopping and video
StrengthBuilding demandCapturing demand
Best forAwareness, ecommerce and leadsHigh-intent searches

How to work with us

Work with us your way.

A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.

Project

One project, clear scope

A set piece of work, scoped and approved before we start.

  • Itemised proposal
  • Clear goals and tracking
  • A report at the end
Start a project →
Ongoing

Results that keep building

Ongoing work managed by a team that knows your business.

  • Regular optimisation
  • Plain-English reporting
  • One familiar team
Ask about ongoing support →
Team extension

A specialist on your team

Our specialists join your team and work in your tools.

  • Hands-on experts
  • Your tools and workflow
  • Scale up or down anytime
Meet the team →

How we work

Our process, step by step

Audit

We review your current setup, data and competitors.

Strategy

Goals, channels and a plan agreed in writing.

Launch

Campaigns and improvements go live.

Optimise

Regular testing and refinements.

Report

Plain-English reports with clear next steps.

Built around you

Every plan is built on your goals.

No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.

Request your proposal →
1
Your goals

Leads, sales, bookings, downloads or brand awareness.

2
Scope

From Lead generation ads to Sales campaigns, only the pieces you actually need.

3
Competition

How hard it is to stand out in your industry and market.

4
Starting point

Your website, accounts, content and tracking as they are today.

5
Ad spend

Whether paid media is part of the plan. Ad spend is paid directly to the platforms.

Tools

Tools we use

Meta

Meta Ads ManagerMeta Business SuiteMeta PixelConversions API

Creative and tracking

CanvaGA4

Industries

Industries we work with.

Retail and ecommerce

More online sales and repeat customers.

Trades and home services

More calls and booked jobs.

Health and wellness

Trustworthy, compliant marketing that brings in bookings.

Property and construction

Leads for projects, sales and rentals.

Professional services

Authority and enquiries from the right clients.

Startups and SaaS

Growth from launch to scale.

Why Kedra Digi

Why Australian businesses choose Kedra Digi.

One in-house team

Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.

A clear proposal first

Before any work starts you get an itemised proposal with channels, deliverables and goals.

Your accounts, your data

Ad accounts, analytics and content stay in your name. There's no lock-in.

Plain-English reporting

Clear reports on leads, sales and cost per result, with honest next steps.

Kedra Digi is an Australian-owned digital marketing, design and development company.

ProposalsItemised
AccountsIn your name
ContractsNo lock-in
Proposal reply1 business day

Our promise

We'll tell you honestly what will work for you, and what won't.

You'll own your accounts, data and content, so you're never dependent on us.

We report on results that matter to your business, in plain English.

See our recent projects →
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Frequently asked questions

Straight answers to the questions we hear most.

Ask your own →
Do Facebook ads still work?
Yes, when targeting, creative and tracking are set up properly. Results depend on your offer and audience.
How much does Facebook ads management cost?
It depends on your requirements: the number of campaigns, creative needs and ad spend. After a free account review you get an itemised proposal. Ad spend is paid directly to Meta.
Do you create the ads?
Yes. We write copy and create image and video ads, with help from our design team.
What is the Conversions API?
It's a server-side connection that sends conversion data to Meta, making tracking more reliable.
Can you run Instagram ads too?
Yes. Campaigns usually run across Facebook and Instagram together.
Do we own the ad account?
Yes. Everything stays in your Meta Business account.

Free discovery call

Want Meta ads that perform?

Tell us about your business and goals. We'll reply within one business day with honest advice.

Prefer email? [email protected]