Social media SEO so people find you in social search
Many people now search TikTok and Instagram the way they used to search Google. Our social media SEO optimises your profiles, captions and content so you show up when your customers search on social platforms.
At a glance
- Profile and bio optimisation
- Keyword-rich captions and alt text
- Hashtag and topic strategy
- Social posts that rank in Google
What is social media SEO?
Social media SEO is optimising profiles and posts so they appear in the search features of platforms like TikTok, Instagram, YouTube, LinkedIn and Pinterest, as well as in Google results. It uses keywords in names, bios, captions, alt text, on-screen text and hashtags.
Services
What we optimise
We combine search insights with content that people want to watch and share.
Profile optimisation
Names, bios and links that match how people search.
Keyword research
Find what your customers search for on each platform.
Captions and on-screen text
Searchable captions and text overlays.
Hashtags and topics
Focused hashtags that categorise your content.
Alt text
Accessible images that platforms understand.
Performance review
See which searches bring people to your content.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Get a free marketing audit →- Profile and bio optimisation
- Keyword-rich captions and alt text
- Hashtag and topic strategy
- Social posts that rank in Google
- Free audit and discovery: where you are now and the quickest wins
- Itemised proposal: deliverables and goals agreed in writing
- Tracking set up properly: so every result is measured
- Your accounts, your data: everything stays in your name
- No lock-in contracts: you stay because it's working
Is it right for you?
Who benefits most
- Brands targeting younger audiences
- Businesses posting regularly but getting little reach
- Local businesses people search for on TikTok and Instagram
- Brands with educational or how-to content
Compare
Search-optimised posts vs hashtags only
Hashtags alone aren't enough any more.
| Compare | Search-optimised | Hashtags only |
|---|---|---|
| Signals used | Names, bios, captions, text and hashtags | Hashtags |
| Discoverability | Search and recommendations | Mainly hashtag feeds |
| Google visibility | Can rank in Google | Rarely |
| Best for | Long-term discoverability | Short-term trends |
How to work with us
Work with us your way.
A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Clear goals and tracking
- A report at the end
Results that keep building
Ongoing work managed by a team that knows your business.
- Regular optimisation
- Plain-English reporting
- One familiar team
A specialist on your team
Our specialists join your team and work in your tools.
- Hands-on experts
- Your tools and workflow
- Scale up or down anytime
How we work
Our process, step by step
Audit
We review your current setup, data and competitors.
Strategy
Goals, channels and a plan agreed in writing.
Launch
Campaigns and improvements go live.
Optimise
Regular testing and refinements.
Report
Plain-English reports with clear next steps.
Built around you
Every plan is built on your goals.
No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.
Request your proposal →Leads, sales, bookings, downloads or brand awareness.
From Profile optimisation to Keyword research, only the pieces you actually need.
How hard it is to stand out in your industry and market.
Your website, accounts, content and tracking as they are today.
Whether paid media is part of the plan. Ad spend is paid directly to the platforms.
Tools
Tools we use
Platforms
Tools
Industries
Industries we work with.
More online sales and repeat customers.
More calls and booked jobs.
Trustworthy, compliant marketing that brings in bookings.
Leads for projects, sales and rentals.
Authority and enquiries from the right clients.
Growth from launch to scale.
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.
Before any work starts you get an itemised proposal with channels, deliverables and goals.
Ad accounts, analytics and content stay in your name. There's no lock-in.
Clear reports on leads, sales and cost per result, with honest next steps.
Kedra Digi is an Australian-owned digital marketing, design and development company.
Our promise
We'll tell you honestly what will work for you, and what won't.
You'll own your accounts, data and content, so you're never dependent on us.
We report on results that matter to your business, in plain English.
Do people really search on social media?
How much does social media SEO cost?
Which platforms do you cover?
Do hashtags still matter?
Can social posts appear in Google?
Do you create the content too?
Free discovery call
Want to be found in social search?
Tell us about your business and goals. We'll reply within one business day with honest advice.
Prefer email? [email protected]