Canberra · Branding
A brand strategy agency in Canberra that clarifies your position before any design begins.
Design without strategy is decoration. As a brand strategy agency in Canberra, we settle who you serve, why you differ and how you should sound before anyone opens a design tool.
At a glance
- Customer and market insight
- A clear position
- Messages you can use
- A one-page strategy
Brand strategy agency in Canberra: what to expect
A brand strategy agency in Canberra helps an organisation decide its audience, promise and personality. We research your market, run a workshop and deliver a short strategy that guides later choices.
Who it suits
Businesses unsure how to position themselves.
What you get
A strategy document, a one-page summary and a roadmap.
How we start
Interviews with leaders and customers.
Why it helps
Design and marketing choices become easier.
What we cover
What goes into your brand work
The pieces that make up the service.
Want the full service guide? Read about our brand strategy page.
Research
Customer, market and competitor insight.
Positioning
A clear place in people's minds.
Values
What you stand for, in plain language.
Messaging
Statements you can reuse.
Voice
How the brand sounds and feels.
Roadmap
What to do with the strategy next.
In Canberra
Strategy for organisations with demanding audiences
Canberra buyers include agencies, associations, universities and a well-informed public, all of whom read claims carefully. A brand strategy agency in Canberra grounds your position in evidence from your own clients and competitors, so the brand promise is one you can prove.
From our Perth base we support Canberra clients through video, messages and shared files. The time difference is small, so most questions get an answer the same day, and meeting in person is always an option.
- Mixed viewpoints in the workshop
- Competitor gaps mapped
- Messages tested with customers
Common situations
What Canberra clients usually ask us to solve
Firms selling to government and to business
Two audiences need different messages. We work out how to speak to each without confusing either.
Associations clarifying their value
Associations clarifying their value know that members ask what they get. A clear position helps recruit and retain them.
New ventures from research
New ventures from research need to explain their value in plain terms to buyers and funders, who may not share the founders' technical background.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Strategy document: Position, values and messages together
- Summary page: The essentials for staff and suppliers
- Roadmap: What to do next, in sensible order
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When it is time to invest in your brand
- You struggle to say what makes you different
- Marketing feels scattered
- Leaders disagree on direction
- A rebrand or expansion is coming
Compare
Strategy first or design first?
| Compare | Strategy first | Design first |
|---|---|---|
| Direction | Clear | Guessed |
| Rework | Less | More |
| Consistency | High | Variable |
| Best for | Most brands | Quick patches |
How we work
Our process, step by step
Interview
We talk to leaders, staff and customers.
Study
We review competitors and the market.
Define
We set position, values and messages.
Test
We try the ideas with real people.
Summarise
We write a one-page strategy, so nothing is missed.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →More stakeholders mean more interviews and more views to bring together.
Several audiences need separate insight, because each sees you differently.
Deeper research takes longer but gives the strategy firmer foundations.
A repositioning needs more testing than a small adjustment to what exists.
Applying the strategy to design and marketing extends the work beyond the document.
Why Kedra Digi
Why Canberra businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. Our Canberra clients work with us by video, shared files and clear milestones, and we can arrange to meet in person when that helps.
Do you speak to our customers?
What do we receive?
Can you write our messages?
Will it guide our design?
Can you present to our team?
Does it cover competitors?
Who should attend a brand workshop?
How do you research the competition?
Can you test messages with customers?
What do we do with the strategy afterwards?
Related services
Often paired with this service
Signage design
A sign has only a few seconds to work.
Learn more →Branding agency
Mixed-up logos and messages make a business harder to remember.
Learn more →Logo designers
A logo must work in a hundred places.
Learn more →See all branding services in Canberra → Explore our branding services →
Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]