Branding · Australia-wide
A branding agency that builds brands people remember.
Kedra Digi is a branding agency with strategists, designers and developers in one in-house team. We create the strategy, name, logo, identity and guidelines that make your business recognisable, then carry them across your website, packaging and marketing.
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What does a branding agency do?
A branding agency helps a business define and express who it is. It researches your market and audience, sets your positioning, names the brand, designs the logo and visual identity, writes your voice and messaging, and builds guidelines so every touchpoint, from website to packaging, looks and sounds consistent.
What we do
Everything your brand needs, from one branding agency.
Each service can stand alone. Combine them and they share one strategy, one identity and one consistent voice, which is when branding really pays off.
Brand strategy and identity
Positioning, voice, colour, typography and guidelines that make you recognisable everywhere.
Brand naming
A name that is easy to say, spell and remember, checked for domain, social and trade mark availability.
Logo design
A logo that works from a favicon to a billboard, delivered in every file format your business needs.
Brand design systems
Reusable components, templates and styles that keep your website, app and marketing consistent.
Rebranding
Refresh or rebuild a brand that no longer fits, while keeping the recognition you have already earned.
Packaging and labels
Packaging and label design that stands out on the shelf and survives production.
Website and digital brand
A mobile-first website that shows your brand clearly and turns visitors into enquiries.
Social media design
Posts, stories and templates that keep every channel on-brand.
Signage and environment
Signs, vehicle graphics and displays that carry your brand into the real world.
All branding services
Every branding service in one place.
Pick a single service or combine several. Each page explains what is included, how we work and what to expect.
Strategy and foundations
Naming and identity
Brand applications
Rebranding and growth
Looking for hiring and workplace branding? See our employer branding service.
What you receive
The brand toolkit you walk away with.
A full brand project ends with everything your team needs to use the brand with confidence.
| Deliverable | What it is |
|---|---|
| Brand strategy | Purpose, audience, positioning and personality in one clear document |
| Messaging | Tagline, key messages and a short brand story |
| Logo suite | Primary, stacked, icon and single-colour versions |
| Colour and type | Palette with codes, plus fonts, sizes and hierarchy |
| Imagery style | Photography, illustration and icon direction |
| Brand guidelines | Rules and examples for correct and incorrect use |
| Templates | Social posts, documents, presentations and email signatures |
| File package | Vector, print and web formats with editable sources |
What's included
What comes with every branding project.
Whichever branding services you choose, these come as standard. No hidden extras and nothing tucked into the fine print.
Request a proposal →- Discovery and a written brief: your goals, audience and competitors agreed before design starts
- Itemised proposal: clear deliverables, review rounds and milestones
- Positioning and messaging: who you serve, why you are different and how you say it
- Logo suite: primary, stacked and icon versions, in colour and single colour
- Visual identity: colour palette, typography, imagery style and graphic elements
- Brand guidelines: a clear guide so your team and suppliers apply the brand correctly
- Every format you need: SVG, PNG, PDF and print-ready files, with editable source files
- Accessible choices: colour contrast and readability checked against WCAG
- Support after delivery: help with new assets and rollout as you grow
Is it the right time?
When it makes sense to bring in brand experts.
- You are launching a new business or product
- Your business has changed but your brand has not
- Your brand looks different on every channel
- You are merging, expanding or entering a new market
- Customers describe you as hard to remember or generic
- A DIY logo is holding back your first impression
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A name, logo or full identity, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Campaigns, social content and marketing assets from a team that knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand designer on your team
Our designers join your team and work in your tools and process.
- Brand and product designers
- Your tools and workflow
- Scale up or down anytime
How we work
From brief to brand guidelines in 6 clear steps.
Discover
We learn about your business, audience and goals, and agree what success looks like.
Research
Competitor and market review, plus audience insight that guides every decision.
Position
Your purpose, positioning, personality and messaging, agreed before any design.
Create
Name, logo and identity concepts shown with the reasoning behind each one.
Refine
Focused review rounds until the identity is right, then guidelines are written.
Launch and guide
Final files, templates and rollout support, so the brand lands consistently.
Built around you
Every branding project is quoted on your requirements.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →A name and logo on their own, or a full identity with strategy and guidelines.
Competitor review, audience interviews and market insight.
Digital only, or packaging, signage and print as well.
Templates, training and help applying the brand across your business.
How many people give feedback and sign off.
Compare
Agency, freelancer or DIY tools?
Each route can work. Here is an honest look at what you get from each.
| Compare | Agency | Freelancer | DIY tools |
|---|---|---|---|
| Strategy depth | Research, positioning and messaging first | Often design only | Rarely included |
| Range of skills | Strategy, design, writing and development together | One person's skills | Limited by tools |
| Consistency | Guidelines, templates and rollout support | Varies | Hard to maintain |
| Ownership and files | You own everything, with source files | Agreed per project | Templates may restrict use |
| Support as you grow | Same team for new assets | Depends on availability | No ongoing support |
Industries
Industries we build brands for.
Brands and packaging that stand out online and on shelf.
Names, logos, menus and signage with real personality.
Calm, trustworthy brands that put patients at ease.
Project brands, signage and sales material.
Credible brands that win trust and referrals.
Launch-ready brands that can grow with the product.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One team handles positioning, identity, website and marketing, so nothing is lost between agencies.
Every colour, typeface and word serves a business goal, so the brand works as hard as it looks.
Itemised proposals before we start, and a straight answer when you do not need something yet.
We stay on to extend and refine your brand, because a brand is never truly finished.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will scope your project honestly, including what you do not need yet. No upsells and no surprises.
You will own your brand assets and source files, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
Brand guides
Learn more before you start.
Practical reading from our team on building and looking after a brand.
How to build a brand identity from scratch
A step-by-step look at strategy, logo, colour, type and voice.
Read the guide →How to build a brand people remember
Purpose, positioning and consistency in plain English.
Read the guide →Brand voice guidelines: how to write yours
Define how your brand sounds and keep it consistent.
Read the guide →Brand consistency: why it matters
Keep your look, voice and details aligned on every channel.
Read the guide →Choosing an approach
Not sure where to start? Start here.
| If you need… | We typically recommend… |
|---|---|
| A brand strategy to guide every decision | Brand strategy |
| A name for a new business or product | Brand naming |
| A memorable mark | Logo design services |
| A complete visual identity | Brand identity design |
| Rules to keep your brand consistent | Brand guidelines |
| A brand that has outgrown its look | Rebranding |
| A review of how your brand performs today | Brand audit |
| Products that need to win on the shelf | Packaging branding |
| A new business that needs to look credible | Startup branding |
Still unsure? Tell us the outcome you want and we will recommend the right scope, and tell you honestly when you do not need something yet.
What does a branding agency do?
What is the difference between branding and marketing?
What is the difference between a logo and a brand?
How much does branding cost?
How long does a branding project take?
Do I own the final brand assets?
Can you refresh an existing brand?
Do you work with businesses across Australia?
What do you need from me to get started?
Pairs well with
Need it built and found too?
Perth and Australia-wide
Specialist pages for Perth and Australian businesses.
See all branding services in Perth → See all branding services in Sydney → See all branding services in Melbourne → See all branding services in Brisbane → See all branding services in Adelaide → See all branding services in Canberra → See all branding services on the Gold Coast → See all branding services in Newcastle → See all branding services in Australia →
Ready when you are
Let's build a brand people remember.
Tell us the outcome you need and we will reply within one business day with honest advice, including what you do not need yet.
Prefer email? [email protected]