Branding · Naming and identity
Brand typography that is clear, distinctive and easy to read.
Brand typography gives your words their personality. We choose fonts that fit your brand, read well and are licensed for the places you need them.
Last updated
At a glance
- Font selection and pairing
- Hierarchy and sizes
- Web and print rules
- Licensing guidance
What is brand typography?
Brand typography is the selection and use of typefaces to express a brand's personality and keep text readable. It defines which fonts to use, how sizes and weights create hierarchy, and how type behaves on web, print and mobile.
What we cover
What we cover
The pieces that make up the service.
Type direction
The personality your fonts should express.
Font selection
Headline and body fonts that work together.
Hierarchy
Sizes, weights and spacing for headings and text.
Web fonts
Fast-loading fonts with sensible fallbacks.
Accessibility
Readable sizes, line spacing and contrast.
Licensing
Guidance so fonts are used within their terms.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Type options: Font pairings shown in real layouts
- Type scale: Ready-to-use sizes for headings, body and captions
- Fallback fonts: Safe choices for email and documents
- Usage rules: Do and do not examples
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Your materials use too many fonts
- Text is hard to read on mobile
- You are building a new identity
- Fonts load slowly on your website
Compare
Custom fonts or standard fonts?
| Compare | Custom or licensed fonts | Standard system fonts |
|---|---|---|
| Distinctiveness | Stronger personality | More generic |
| Performance | Needs careful loading | Fastest |
| Cost of use | Licence terms apply | Free to use |
| Consistency | Same look everywhere if loaded well | Varies by device |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Explore
We study your personality and audience.
Shortlist
We test type pairings in real layouts.
Define
We set the hierarchy and scale.
Check
We test readability and performance.
Document
We add rules to your guidelines.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →One family, or a wider set for different uses.
Web, print, app and presentations.
Number of users and channels.
Whether we refine or start fresh.
Whether colour and logo work are included.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
How many fonts should a brand use?
Do fonts affect website speed?
Do I need to buy a font licence?
What is a type scale?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]