Branding · Naming and identity
Brand guidelines your whole team will actually use.
Brand guidelines keep everyone on the same page. We write clear, practical guides with real examples, so your team and suppliers get it right the first time.
Last updated
At a glance
- Logo, colour and type rules
- Imagery and voice guidance
- Do and do not examples
- A guide in PDF or online
What is brand guidelines?
Brand guidelines, also called a brand style guide, are a document that explains how to use a brand's logo, colours, typography, imagery and voice. They protect consistency by showing staff, designers and suppliers exactly what is correct.
What we cover
What we cover
The pieces that make up the service.
Brand overview
Purpose, personality and positioning in brief.
Logo rules
Versions, clear space, minimum sizes and misuse.
Colour and type
Codes, fonts, sizes and hierarchy.
Imagery
Photography and illustration style.
Voice and tone
How the brand sounds, with examples.
Applications
Examples on web, social, documents and signage.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Plain-English guide: Short, scannable pages, not a heavy manual
- Real examples: Your brand shown in practical layouts
- Asset library: Logos, colours and templates in one place
- Quick-reference sheet: A one-page summary for busy people
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Your brand looks different on every channel
- You work with freelancers or suppliers
- Your team is growing
- You have just finished a rebrand
Compare
Full guidelines or a one-page summary?
| Compare | Full guidelines | One-page summary |
|---|---|---|
| Detail | Complete rules and examples | Essentials only |
| Best for | Larger teams and many suppliers | Small teams, simple needs |
| Maintenance | Needs periodic updates | Easy to keep current |
| Protection | Strong, covers edge cases | Basic |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Review
We collect your brand assets and see how they are used.
Define
We set clear rules for each element.
Illustrate
We add real examples and do and do not pairs.
Package
We build the guide and asset library.
Brief
We walk your team through it.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →How many identity elements need documenting.
Digital only, or print, signage and packaging.
PDF, web-based guide or both.
Whether templates and files are included.
Whether team sessions are needed.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
What are brand guidelines?
Is a brand style guide the same thing?
What should brand guidelines include?
How long should they be?
Do you create guidelines for existing brands?
How is it quoted?
Related services
Often paired with this service
Brand illustration
Brand illustration helps you stand apart from stock images.
Learn more →Custom icon design
Custom icon design gives your website, app and documents a clear visual language.
Learn more →Brand photography direction
Brand photography direction makes sure your images tell one story.
Learn more →Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]