Branding · Naming and identity
Custom icon design for a consistent brand.
Custom icon design gives your website, app and documents a clear visual language. We create icons that are simple, consistent and easy to understand.
Last updated
At a glance
- Icon style and grid
- Matching icon set
- Formats for web, app and print
- A usage guide
What is custom icon design?
Custom icon design is the creation of a matching set of icons that fit a brand's style and communicate ideas quickly. A good set uses consistent line weight, shapes and corners, and stays clear at small sizes on screens and in print.
What we cover
What we cover
The pieces that make up the service.
Icon style
Line, filled or duotone, with consistent rules.
Icon grid
Size, spacing and stroke rules for neat results.
Core set
The icons you need most, drawn to match.
Extended library
Extra icons for future features.
Format package
SVG, PNG and icon font options.
Usage guide
Sizes, colours and spacing.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Style samples: A few icons to approve the look first
- Small-size testing: Checks at the sizes your interface uses
- Accessibility notes: Guidance on labels and contrast
- Source files: Editable vectors for future additions
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Your site uses mismatched free icons
- You are designing an app or portal
- You need icons for printed material and signage
- You want your service to be easier to scan
Compare
Custom icons or an icon library?
| Compare | Custom icons | Off-the-shelf library |
|---|---|---|
| Fit | Matches your brand exactly | Generic, widely used |
| Coverage | Drawn for your needs | May lack what you need |
| Consistency | One designer, one system | Mixed if combined |
| Setup effort | Higher | Lower |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Brief
We list the icons you need and where they appear.
Style
We design a few samples and agree the look.
Draw
We create the full set on a consistent grid.
Test
We check clarity at small sizes.
Deliver
We hand over files and a short guide.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →A small core set, or a large library.
Simple line icons, or detailed illustrated ones.
Web, app, print and signage.
Static icons, or animated versions.
Whether new icons will be added regularly.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
Why not use a free icon pack?
What file formats will I receive?
Can icons be added later?
Do icons help accessibility?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]