Branding · Naming and identity
Motion branding that brings your brand to life.
Motion branding adds movement to your identity. We design animations that are smooth, on-brand and light enough to use across web, social and video.
Last updated
At a glance
- Logo animation
- Motion principles and style
- Social and video templates
- Web-ready animation files
What is motion branding?
Motion branding is the use of animation as part of a brand's identity, including logo animation, transitions, loading screens, social templates and motion principles. It makes a brand feel more dynamic and helps people recognise it in video and digital spaces.
What we cover
What we cover
The pieces that make up the service.
Logo animation
An animated version of your mark for video and web.
Motion principles
Speed, easing and style rules that suit your personality.
Intro and outro
Short sequences for videos and presentations.
Social templates
Animated posts and stories.
Interface motion
Subtle animation for websites and apps.
Export package
MP4, GIF, Lottie and other formats.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Motion storyboard: A plan for how the animation will look and feel
- Performance checks: Files tested to keep pages fast
- Accessibility options: Reduced-motion alternatives
- Source files: Editable project files for future updates
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- You produce video or social content regularly
- Your logo appears in presentations or ads
- You want your website to feel more alive
- You are launching a new brand
Compare
Static identity or with motion?
| Compare | With motion branding | Static only |
|---|---|---|
| Engagement | Draws the eye | Easier to ignore |
| Video use | Ready-made intros and templates | Starts from scratch |
| Effort | Higher upfront | Lower upfront |
| Page speed | Needs careful optimisation | No impact |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Brief
We learn about your brand and where motion will appear.
Style
We define the motion personality.
Storyboard
We plan key animations.
Animate
We produce the animations and templates.
Deliver
We export formats and write usage notes.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →A logo sting, or a full motion system.
Video, GIF, Lottie and web animation.
Simple movement, or detailed sequences.
Social, web, app and presentations.
Whether editable templates are needed.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
Will animation slow my website?
What file formats will I get?
Can you animate our existing logo?
Is motion accessible?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]