Branding · Naming and identity
Brand naming for a name people remember.
Brand naming is one of the hardest parts of starting a business. We help you find a name that is distinctive, easy to say and available to use.
Last updated
At a glance
- Name options with reasoning
- Domain and social checks
- Trade mark risk screening
- A short list with a recommendation
What is brand naming?
Brand naming is the process of creating and choosing a name for a business, product or service. A good name is distinctive, easy to say and spell, fits the brand's strategy and is available as a domain, social handle and trade mark.
What we cover
What we cover
The pieces that make up the service.
Naming brief
Goals, audience and the feeling the name should create.
Name territories
Different directions, such as descriptive, invented or evocative.
Name options
A shortlist, each with the thinking behind it.
Availability checks
Domains, social handles and business name registers.
Trade mark screening
A first look for conflicts, before you commit.
Taglines
Optional supporting lines to pair with the name.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Naming workshop: A session to agree what the name needs to do
- Tested short list: Names checked with people who match your audience
- Pronunciation and spelling review: A check for confusion across accents and channels
- Next steps guide: How to register and protect the name you choose
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- You are launching a new business or product
- Your current name is hard to spell or remember
- You are merging or splitting businesses
- You are expanding into a new market
Compare
Descriptive, invented or evocative names?
| Compare | Descriptive | Invented or evocative |
|---|---|---|
| Clarity | Says what you do | Needs explaining |
| Distinctiveness | Lower, many similar names | Higher, easier to own |
| Trade mark strength | Often harder to protect | Usually stronger |
| Flexibility | Can limit future growth | Room to grow |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Brief
We learn your strategy, audience and what the name must do.
Explore
We develop several naming directions.
Create
We produce name options with reasons.
Check
We test for availability, meaning and sound.
Decide
We help you choose and plan registration.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →One brand name, or a family of product names.
Light screening or testing with customers.
Local use, or international markets with extra checks.
Taglines, logo and identity work.
Whether you will use a trade mark attorney.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
What makes a good brand name?
Do you check trade marks?
Should the name include a keyword?
Can you name products and services as well?
How is naming quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]