Branding · Naming and identity
Logo redesign that keeps what customers already know.
A logo redesign should feel like a natural step forward, not a stranger. We refine what works and fix what does not.
Last updated
At a glance
- Review of your current logo
- Refresh or rebuild options
- Updated logo suite
- Rollout guidance
What is logo redesign?
Logo redesign is the process of updating an existing logo so it looks current, works better in more places and still feels familiar. It ranges from a light refresh to a full rebuild, depending on how well the current mark serves the business.
What we cover
What we cover
The pieces that make up the service.
Logo review
What works, what does not and what customers recognise.
Equity assessment
The elements worth keeping, such as colour or shape.
Refresh options
Subtle updates to proportions, type and detail.
Rebuild options
A fresh mark when the old one no longer fits.
New logo suite
Versions for web, print, signage and small icons.
Transition plan
How and when to replace the old logo everywhere.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Before and after comparison: Old and new side by side, with reasons
- Responsive versions: Simplified marks for small screens
- Asset checklist: A list of everywhere the logo appears
- Announcement ideas: Simple ways to tell customers about the change
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Your logo looks dated or complex
- It breaks down at small sizes
- Your business has changed direction
- You are keeping the name but need a better mark
Compare
Refresh or full redesign?
| Compare | Refresh | Full redesign |
|---|---|---|
| Change | Subtle | Significant |
| Recognition | Mostly kept | Rebuilt over time |
| Effort to roll out | Lower | Higher |
| Best for | A sound idea that looks tired | A mark that no longer fits |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Audit
We review the logo and where it is used.
Decide
We choose between a refresh and a rebuild.
Design
We develop updated concepts.
Refine
We perfect the chosen direction.
Roll out
We deliver files and a transition plan.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →A light refresh or a full rebuild.
How many versions are needed.
How many places the logo must be updated.
Whether colours, type and guidelines also change.
How many people sign off the new look.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
What is a logo redesign?
When should we redesign our logo?
Will customers still recognise us?
Do we need new brand guidelines?
Do you handle the rollout?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]