Branding · Naming and identity
Brand identity design that looks and feels like you.
Brand identity design turns your strategy into something people can see. We build a complete visual system that works from a business card to a billboard.
Last updated
At a glance
- Logo suite
- Colour palette and typography
- Imagery and graphic style
- Brand guidelines
What is brand identity design?
Brand identity design is the creation of a brand's visual system, including the logo, colour palette, typography, imagery style and graphic elements, plus rules for using them. It makes a business recognisable and consistent wherever it appears.
What we cover
What we cover
The pieces that make up the service.
Logo suite
Primary, stacked, icon and single-colour versions.
Colour palette
Primary, supporting and neutral colours with codes.
Typography
Fonts, sizes and hierarchy for print and screen.
Imagery style
Photography, illustration and icon direction.
Graphic elements
Patterns, shapes and layouts that make you distinct.
Guidelines
Rules and examples for using it all well.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Identity concepts: Directions shown in real applications such as web and packaging
- Accessibility checks: Colour contrast and readability tested
- Starter templates: Examples to show the identity in use
- File package: Print-ready, web-ready and editable files
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- You are launching a new brand
- Your visuals look different everywhere
- You are growing into new channels
- You want a professional look to match your service
Compare
Full identity or logo only?
| Compare | Brand identity | Logo only |
|---|---|---|
| Consistency | A system for every channel | Gaps appear quickly |
| Flexibility | Colours, type and imagery defined | Each project improvises |
| Recognition | Builds faster | Slower, relies on the logo |
| Effort | Bigger upfront | Smaller upfront |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Strategy
We confirm positioning, audience and personality.
Explore
We develop visual directions.
Design
We create the logo, colour, type and imagery.
Apply
We test it on real applications.
Document
We write guidelines and hand over files.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →A new brand or a refresh.
Core elements, or a wider set of graphics and patterns.
Digital only, or print, packaging and signage.
Whether positioning must be developed first.
How many people give feedback.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
What is the difference between brand identity and branding?
What is included in a brand identity?
Do you also create templates?
Can you work from existing strategy?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]