Branding · Naming and identity
A brand colour palette that works everywhere.
A well-chosen brand colour palette makes you recognisable at a glance. We pick colours that suit your personality and work in real use.
Last updated
At a glance
- Primary, secondary and accent colours
- Neutrals and tints
- Accessibility checks
- Codes for print and screen
What is brand colour palette?
A brand colour palette is the defined set of colours a business uses, including primary, secondary, accent and neutral shades with exact codes for screen and print. A good palette expresses the brand's personality, stays accessible and is applied consistently.
What we cover
What we cover
The pieces that make up the service.
Colour strategy
What your colours should say about the brand.
Primary palette
Your main colour and one or two supporting colours.
Accent colours
Highlights used sparingly for emphasis.
Neutrals
Greys, off-whites and darks for text and backgrounds.
Accessibility testing
Contrast checks against WCAG guidelines.
Colour specifications
HEX, RGB, CMYK and Pantone references.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Palette options: Directions with reasons, tested on real layouts
- Contrast chart: Which combinations pass for text and buttons
- Dark and light versions: Usage for different backgrounds
- Colour usage rules: Proportions and do and do not examples
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Your colours look different on screen and in print
- Your palette has too many colours
- You are building a new identity
- Accessibility is a concern
Compare
Small palette or many colours?
| Compare | Focused palette | Many colours |
|---|---|---|
| Recognition | Faster to learn | Harder to remember |
| Consistency | Easier to apply | Drifts quickly |
| Accessibility | Easier to test | More risk |
| Flexibility | Tints and neutrals add range | Often unnecessary |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Explore
We study your strategy, market and audience.
Select
We build palette options.
Test
We check contrast and test in real layouts.
Specify
We write codes for every format.
Document
We add usage rules to your guidelines.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →A core set, or an extended system.
Digital only, or print and packaging too.
Basic checks, or a detailed audit.
Whether we refine or start fresh.
Whether logo and type work are included.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
What is a brand colour palette?
How many colours should a brand have?
How do you choose brand colours?
Why do colours look different in print?
Will the palette be accessible?
How is it quoted?
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]