Branding · Naming and identity
Brand illustration that gives you a look of your own.
Brand illustration helps you stand apart from stock images. We create a consistent illustration style your whole brand can use.
Last updated
At a glance
- Illustration style direction
- Spot illustrations and patterns
- Characters and mascots
- Files ready for web and print
What is brand illustration?
Brand illustration is the creation of custom artwork that expresses a brand's personality, including a defined style, spot illustrations, patterns, icons and sometimes characters. It gives a business a distinctive look that stock images cannot match.
What we cover
What we cover
The pieces that make up the service.
Style exploration
Line, shape, colour and texture options.
Spot illustrations
Small images for websites, decks and social.
Hero illustrations
Larger scenes that explain ideas.
Patterns and textures
Repeatable graphics for packaging and backgrounds.
Characters and mascots
Friendly faces that carry your brand.
Illustration guide
Rules so new artwork stays on-style.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Style frames: Test pieces that show the look before the full set
- Layered source files: Editable artwork for future changes
- Animation-ready files: Artwork prepared for motion if needed
- Usage rules: How to combine illustration with photos and type
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Stock imagery makes you look like everyone else
- You need to explain a complex service simply
- You want a friendly, approachable brand
- Your brand needs a recognisable graphic language
Compare
Custom illustration or stock images?
| Compare | Brand illustration | Stock images |
|---|---|---|
| Distinctiveness | Unique to you | Shared with others |
| Consistency | One coherent style | Mixed styles |
| Explaining ideas | Made to fit the message | Hard to find the right image |
| Upfront effort | Higher | Lower |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Brief
We learn your brand, audience and where artwork will appear.
Explore
We test several styles.
Develop
We refine the chosen style.
Create
We produce the illustration set.
Guide
We document how to use and extend it.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →A few spot illustrations, or a full library.
Simple line art, or detailed scenes.
Whether a mascot or cast is needed.
Static artwork, or animation-ready files.
Whether we will keep producing new pieces.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
Can illustration work for a serious business?
Do we own the artwork?
Can illustrations be animated?
Can you extend the style later?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]