Branding · Strategy and foundations
Brand positioning that makes you the obvious choice.
Strong brand positioning explains why you are the best choice for a specific group of people. We help you find that space and put it into words.
Last updated
At a glance
- Who you serve and why
- What makes you different
- Proof that backs it up
- A positioning statement
What is brand positioning?
Brand positioning is how your business is placed in customers' minds compared with alternatives. It defines who you serve, the problem you solve, what makes you different and the proof that backs it up, in a statement your team can repeat.
What we cover
What we cover
The pieces that make up the service.
Target audience
A sharp description of the people you serve best.
Competitive frame
The alternatives customers compare you with.
Point of difference
What you do that others cannot or will not.
Proof points
Evidence such as results, experience and reviews.
Positioning statement
One short statement that sums it all up.
Message pillars
The three or four ideas that support your position.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Competitor map: A visual of where you and others sit
- Positioning statement: A short statement ready to use in your marketing
- Message pillars: Key points with proof for each
- Team briefing: A session so everyone describes the business the same way
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Customers cannot tell you apart from competitors
- You are entering a crowded market
- You want to raise your perceived value
- You are launching a new service
Compare
Clear positioning or trying to appeal to everyone?
| Compare | Clear positioning | Appeal to everyone |
|---|---|---|
| Message | Specific and memorable | Vague and forgettable |
| Marketing | Speaks to the right people | Spread thin |
| Pricing power | Easier to justify value | Pushed to compete on cost |
| Referrals | People know what to say about you | People struggle to explain you |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Review
We look at your current message, market and customers.
Map
We plot competitors and spot the open space.
Define
We choose the position that is true and worth owning.
Prove
We gather the evidence that makes it believable.
Express
We write the statement and key messages for your team.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →How many competitors and customer groups are involved.
Reviews, results and case studies we can build on.
One service or several that need to fit together.
How many people need to agree on the final position.
Whether messaging and identity work follow.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
How do you write a positioning statement?
Is positioning the same as a tagline?
Can positioning change over time?
Do you test positioning with customers?
How is the work quoted?
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]