Branding · Strategy and foundations
A brand audit that shows how your brand really performs.
A brand audit is a health check for your brand. We review how it looks, sounds and performs everywhere customers meet it, then show you what to fix first.
Last updated
At a glance
- Identity and messaging review
- Touchpoint consistency check
- Competitor comparison
- Prioritised action plan
What is brand audit?
A brand audit is a structured review of how your brand looks, sounds and performs across every touchpoint. It checks consistency, clarity and fit with your audience, then identifies strengths, gaps and a prioritised list of improvements.
What we cover
What we cover
The pieces that make up the service.
Visual identity
Logo use, colours, type and imagery across channels.
Messaging
Clarity, tone and consistency of what you say.
Digital touchpoints
Website, social profiles, email and listings.
Physical touchpoints
Signage, documents, packaging and uniforms.
Competitor comparison
How you stand out or blend in.
Customer perception
Reviews and feedback that show how you are seen.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Touchpoint checklist: Every place your brand appears, reviewed one by one
- Scorecard: A simple rating of strengths and weaknesses
- Quick wins list: Fixes you can make straight away
- Roadmap: A prioritised plan for bigger improvements
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Your brand looks different on every channel
- Your business has grown or changed
- You are considering a rebrand
- You are not sure what is working
Compare
Audit first or rebrand straight away?
| Compare | Brand audit first | Rebrand straight away |
|---|---|---|
| Cost of change | Targeted fixes where needed | Everything changes at once |
| Insight | You know what to keep | Good equity can be lost |
| Buy-in | Evidence shows the case | Based on opinion |
| Outcome | Right-sized plan | Possible over-correction |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Collect
We gather every example of your brand in use.
Review
We check identity, messaging and consistency.
Compare
We set you against key competitors.
Score
We rate strengths, gaps and risks.
Recommend
We deliver a clear, prioritised plan.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →How many channels and materials need reviewing.
A fast health check, or a full audit with customer input.
How many competitors we compare.
Whether you have sub-brands or business units.
Whether we also carry out the fixes.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
What is a brand audit?
How often should we run one?
What do we receive at the end?
Does an audit lead to a rebrand?
Can you carry out the fixes?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]