Branding · Strategy and foundations
Brand architecture that keeps a growing business easy to understand.
Good brand architecture makes a complex business simple to understand. We decide how your brands, products and services relate and what each should be called.
Last updated
At a glance
- Master brand or separate brands
- Naming and hierarchy rules
- Visual relationships
- A map your team can follow
What is brand architecture?
Brand architecture is the structure that organises a business's brands, products and services and shows how they relate. Common models include a single master brand, separate brands and a mix of the two, chosen to suit strategy and customer understanding.
What we cover
What we cover
The pieces that make up the service.
Architecture model
Branded house, house of brands or a hybrid.
Naming system
Consistent rules for naming products and services.
Hierarchy
Which brand leads, and which supports.
Visual relationships
How logos and identities connect.
Sub-brand rules
When to create a new brand and when not to.
Architecture map
A clear diagram your team can use.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Current-state review: A look at the brands and names you have today
- Options and recommendation: Models compared, with a clear recommendation
- Architecture map: A visual guide to how everything fits
- Naming rules: A short rulebook for future products
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- You have several services or business units
- You have acquired or merged with another business
- Customers are confused about your offers
- You plan to launch new products regularly
Compare
One master brand or separate brands?
| Compare | Master brand | Separate brands |
|---|---|---|
| Marketing effort | Builds one strong brand | Builds each brand separately |
| Flexibility | Less room for distinct positioning | Each brand can target its own audience |
| Risk | Problems can affect everything | Risk is contained |
| Best for | Related services under one name | Very different audiences or offers |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Audit
We list every brand, product and name you use.
Analyse
We look at customer paths and business goals.
Model
We compare architecture options.
Decide
We agree the structure and naming rules.
Document
We map it and brief your team.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →How many brands, products and services are involved.
Whether mergers or acquisitions are part of the story.
Whether new names are needed.
Whether logos and identities must change.
How widely the new structure must be applied.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
What are the main brand architecture models?
When does a business need brand architecture work?
Does brand architecture affect SEO?
Can you rename products as part of this?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]