Branding · Strategy and foundations
Brand voice development so everything you write sounds like one business.
Brand voice development gives your business a recognisable way of speaking. We define how you sound and write it down so anyone can follow it.
Last updated
At a glance
- Voice traits and tone range
- Words to use and avoid
- Before and after examples
- A short voice guide
What is brand voice development?
Brand voice development is the process of defining how a business sounds in writing and speech, including its personality traits, tone for different situations, preferred words and examples. A documented voice helps every writer produce consistent, recognisable content.
What we cover
What we cover
The pieces that make up the service.
Voice traits
Three or four traits that describe how you sound.
Tone range
How the voice shifts for support, sales and bad news.
Vocabulary
Preferred words, phrases and spellings.
Writing rules
Sentence length, punctuation and style choices.
Examples
Real before and after rewrites.
Voice guide
A one or two page reference for your team.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Voice workshop: A session to explore how you want to sound
- Voice guide: A short guide with examples
- Sample rewrites: Your existing content rewritten in the new voice
- Team training: A short session so writers use the guide with confidence
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Content sounds different depending on who wrote it
- You use freelancers or several writers
- You are starting to use AI tools for drafts
- Your tone feels generic
Compare
Documented voice or unwritten style?
| Compare | Brand voice | Unwritten style |
|---|---|---|
| Consistency | Same tone everywhere | Depends on the writer |
| Onboarding | New writers start quickly | Takes time to learn |
| Editing | Fewer rewrites | More back and forth |
| AI tools | Can be guided with examples | Output sounds generic |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Collect
We gather content you like and content you do not.
Explore
We discuss traits, audience and tone.
Define
We choose the voice and write the rules.
Test
We rewrite sample content to check it works.
Share
We deliver the guide and train your team.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →How much material we review and rewrite.
How many people will use the guide.
Website, email, social, sales and support.
Whether a style guide already exists.
Whether team sessions are needed.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
What is brand voice?
What does brand voice development include?
Can AI tools follow our brand voice?
How long should a voice guide be?
Do you also write content in the new voice?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]