Employer branding that makes good people want to work for you
Great candidates choose where they work. Our employer branding work defines what makes your business a good place to work and shares it where job seekers look, so better people apply.
At a glance
- Employee value proposition
- Careers page content
- Job ad tone and style
- Culture stories and content
What is employer branding?
Employer branding is how a business is seen as a place to work by candidates and staff. It covers your employee value proposition, reputation on review sites, careers page, job ads, social media and the real experience of working for you. Strong employer branding attracts better applicants and helps keep good people.
Services
What we build
Honest, specific messages based on what your staff actually say.
Staff research
Surveys and interviews to find what people value.
Employee value proposition
Clear reasons to join and stay.
Careers page
Content and layout that converts visitors to applicants.
Job ads
A consistent, engaging voice across every ad.
Culture content
Stories, photos and videos of your real team.
Review sites
Guidance on Seek and Glassdoor reviews.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Book a free HR check-up →- Employee value proposition
- Careers page content
- Job ad tone and style
- Culture stories and content
- Free HR check-up: a quick look at where the gaps and risks are
- Itemised proposal: deliverables and responsibilities agreed in writing
- Plain-English documents: written for your business, not copied templates
- Confidential handling: sensitive staff matters kept private and secure
- No lock-in contracts: you stay because the support is worth it
Is it right for you?
Signs your employer brand needs work
- Few good people apply for your roles
- Candidates turn down offers
- Your careers page is out of date
- Staff wouldn't recommend working with you
Compare
A clear employer brand vs none
People research employers before applying.
| Compare | Clear employer brand | No employer brand |
|---|---|---|
| Applicant quality | Better matched | Mixed |
| Offer acceptance | Higher | Lower |
| Hiring effort | Less | More |
| Staff retention | Stronger | Weaker |
How to work with us
Work with us your way.
A one-off HR project, ongoing support or an HR specialist in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Clear deliverables
- Documents handed over to you
An HR partner on call
Ongoing HR support from people who know your business and your team.
- Advice when issues come up
- Policies kept current
- One familiar team
A specialist on your team
Our HR consultants join your team for extra capacity or a busy period.
- Experienced HR people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Survey
Confidential surveys and conversations with staff.
Design
The new structure, program or process designed with you.
Write
Documents drafted in plain English for your business.
Launch
Go-live supported, with training for your team.
Measure
Results tracked so you can see what's working.
Built around you
Every HR plan is built on your needs.
No one-size packages. After a free HR check-up and a short call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →How many people you employ, and how fast you're growing.
From Staff research to Employee value proposition, only the pieces you actually need.
The awards or enterprise agreements that cover your staff.
Your contracts, policies, systems and records as they are today.
What your managers handle now, and where they need backup.
Systems and references
Systems we work in
Surveys and feedback
Hiring
Industries
Industries we support.
Award coverage, site inductions and skilled hiring.
Rostering rules, credentials and a supported workforce.
Casual staff, penalty rates and fast onboarding.
Hiring, reviews and keeping top people.
Shift work, safety duties and clear policies.
HR basics set up properly from the first hire.
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Hiring, compliance, payroll and employee relations handled by the same people, so nothing falls between the cracks.
Before any work starts you get an itemised proposal with deliverables and responsibilities.
Employee files, policies and documents stay with you. There's no lock-in.
Plain-English answers, and a referral to an employment lawyer when a matter needs one.
Kedra Digi is an Australian-owned HR, digital marketing, design and development company.
Our promise
We'll tell you honestly what your business needs, and what it doesn't need yet.
You'll own every record, policy and document we create, so you're never dependent on us.
We treat your people and their information with care and confidentiality.
What is an employee value proposition?
Do small businesses need an employer brand?
Can you build our careers page?
Do you write job ads?
How do you find what makes us different?
Does this include social media?
Free discovery call
Want better people applying?
Tell us what's going on in your business. We'll reply within one business day with honest advice.
Prefer email? [email protected]