Branding · Rebranding and growth
A brand launch strategy that gives your debut the best chance.
A brand launch strategy turns a new identity into real attention. We plan the message, the assets and the sequence so people understand what is new.
Last updated
At a glance
- Launch story and messages
- Audience and channel plan
- Asset checklist and rollout order
- Internal briefing
What is brand launch strategy?
A brand launch strategy is the plan for introducing a new brand or rebrand to staff, customers and the market. It sets the story, audiences, channels, assets and sequence of activity, so the launch is clear, consistent and supported by the right materials.
What we cover
What we cover
The pieces that make up the service.
Launch goals
What a successful launch looks like.
Audiences
Staff, customers, partners and media.
Launch story
Why the change is happening and what it means.
Channel plan
Website, email, social, signage and events.
Asset checklist
What is needed, by when and in what order.
Internal launch
Briefing your team before the public sees it.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Launch calendar: Who does what, and in which order
- Announcement drafts: Copy for email, social and your website
- Staff toolkit: Talking points and updated templates
- Measurement plan: Simple ways to see how the launch performed
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- You are introducing a new brand or product
- You have just completed a rebrand
- You are entering a new market
- You want staff and customers to understand the change
Compare
A planned launch or a quiet switch?
| Compare | Planned launch | Quiet switch |
|---|---|---|
| Awareness | Builds attention | Easy to miss |
| Clarity | Explains the change | Leaves questions |
| Staff confidence | Everyone is briefed | Mixed messages |
| Effort | More planning | Less planning |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Define
We set goals and audiences.
Plan
We map the story and channels.
Prepare
We list and build the assets.
Brief
We prepare your team.
Launch
We support delivery and review the results.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →A soft launch, or a large public campaign.
How many channels are involved.
Number of items to create or update.
Staff, customers, partners and media.
Planning only, or hands-on delivery.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
What is a brand launch strategy?
When should staff be told?
What assets do we need?
Do you also run the campaign?
Can this cover a product launch?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]