Branding · Rebranding and growth
Merger branding that brings two businesses into one clear identity.
Merger branding helps two businesses become one without confusing anyone. We decide how the brands combine and plan the change for staff and customers.
Last updated
At a glance
- Brand architecture options
- New or combined identity
- Messaging for staff and customers
- Integration plan
What is merger branding?
Merger branding is the process of combining the brands of two or more businesses after a merger or acquisition. It involves choosing a brand architecture, creating or selecting an identity, aligning messaging and planning communication for staff and customers.
What we cover
What we cover
The pieces that make up the service.
Brand comparison
Strengths, equity and overlap of each brand.
Architecture options
Keep both, combine or create something new.
Naming
New names or combined names where needed.
Identity design
A logo and visual system for the new business.
Communication plan
Staff, customers and partners.
Integration roadmap
What changes first and how.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Equity analysis: A view of what customers value in each brand
- Decision framework: A clear way to choose between options
- Change messaging: Honest explanations of what is changing and why
- Asset transition list: Everything that needs to be updated
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Two businesses are merging
- You have acquired another company
- You operate several brands and want to simplify
- Customers are unsure who they are dealing with
Compare
Keep both brands or combine them?
| Compare | Keep both | Combine into one |
|---|---|---|
| Customer recognition | Maintained for each | New brand to build |
| Efficiency | Two brands to run | One brand to run |
| Clarity | Can confuse relationships | Simple story |
| Best for | Distinct audiences | Shared audiences |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Review
We assess both brands and their audiences.
Options
We compare architecture and naming choices.
Decide
We agree the approach with leaders.
Create
We design the identity and messages.
Integrate
We plan and support the transition.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →Two brands or several.
How similar the audiences and services are.
Whether a new name is needed.
How many materials and locations need updating.
Number of leaders involved in decisions.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
Should we keep both brand names?
How do we tell customers?
Does a merger always need a new name?
Do you handle the website changes?
How is it quoted?
Related services
Often paired with this service
Rebranding agency
A rebranding agency helps your brand grow without losing the trust you have built.
Learn more →Brand refresh
A brand refresh keeps what customers know and improves what holds you back.
Learn more →Brand launch strategy
A brand launch strategy turns a new identity into real attention.
Learn more →Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]