Branding · Rebranding and growth
A rebranding agency that protects what works and fixes what does not.
A rebranding agency helps your brand grow without losing the trust you have built. We work out what to keep, what to change and how to roll it out smoothly.
Last updated
At a glance
- Audit of your current brand
- New strategy and identity
- Rollout plan across channels
- Support through the change
What is rebranding agency?
A rebranding agency helps a business change its brand identity, positioning or name when the current one no longer fits. It audits what exists, sets new strategy, designs the new identity and plans the rollout so customers keep recognising and trusting the business.
What we cover
What we cover
The pieces that make up the service.
Brand audit
What works, what does not and what customers value.
Rebrand strategy
Why you are changing, and what the new brand must do.
New identity
Logo, colours, type, imagery and voice.
Naming
A new name, if the change calls for one.
Rollout plan
What changes first, and how to tell people.
Guidelines and templates
Tools to apply the new brand correctly.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Equity review: A list of recognisable elements worth carrying over
- Change story: A clear explanation for staff and customers
- Asset checklist: Every place the brand appears, ready to update
- Launch support: Help with announcements, website and social profiles
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Your business has changed direction
- You are merging or have been acquired
- Your brand looks dated or inconsistent
- Your name or identity no longer fits your market
Compare
Refresh or full rebrand?
| Compare | Brand refresh | Full rebrand |
|---|---|---|
| Scope | Updates to look and messaging | New strategy, identity and possibly name |
| Recognition | Mostly kept | Rebuilt over time |
| Effort | Lower | Higher |
| Best for | A sound brand that looks tired | A brand that no longer fits the business |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Audit
We review your brand, market and customers.
Decide
We agree whether a refresh or a full rebrand is right.
Create
We develop the strategy and new identity.
Plan
We map the rollout across channels.
Launch
We support the switch and keep helping afterwards.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →A refresh, or a full strategy, name and identity.
How many channels, materials and locations need updating.
Light review, or customer interviews and surveys.
Planning only, or hands-on updates.
Number of people who sign off.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
What does a rebranding agency do?
When should we rebrand?
Will we lose our customers?
Will a rebrand affect our SEO?
Do you update our website too?
How is a rebrand quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]