Branding · Rebranding and growth
A brand refresh that modernises your look without starting over.
A brand refresh keeps what customers know and improves what holds you back. We update the look and messaging so your brand feels current again.
Last updated
At a glance
- Review of your current brand
- Updated logo, colour and type
- Fresh imagery and templates
- Updated guidelines
What is brand refresh?
A brand refresh is a partial update to a brand's visual identity and messaging that keeps its core recognition. It typically modernises the logo, colours, typography and imagery and tidies up voice and guidelines, without changing the name or fundamental positioning.
What we cover
What we cover
The pieces that make up the service.
Quick audit
What still works and what feels dated.
Logo refinement
Subtle updates to shape, proportion and detail.
Colour and type update
A modern palette and fonts that keep familiarity.
Imagery update
New photography or illustration direction.
Messaging tune-up
Clearer wording that matches who you are now.
Updated guidelines
Rules and templates for the refreshed brand.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Old and new comparison: A side-by-side view so you can see the improvements
- Priority rollout list: Which materials to update first
- Updated templates: Core documents and social posts in the new look
- Staff briefing: A short note explaining what is changing and why
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- Your brand looks dated but still has good recognition
- Your logo does not work well at small sizes
- Your messaging has fallen behind your services
- You want a fresh look without a full rebrand
Compare
Refresh now or leave it?
| Compare | Brand refresh | Leave as is |
|---|---|---|
| Perception | Looks current and cared for | May look dated |
| Consistency | Rules are tidied up | Drift continues |
| Cost of delay | Smaller change now | Bigger change later |
| Risk | Keeps recognition | No risk, no gain |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Review
We look at your brand and where it is used.
Choose
We agree what to keep and what to improve.
Update
We refine the logo, colour, type and imagery.
Apply
We refresh key templates and assets.
Roll out
We provide files and a priority plan.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →Light touch, or a broader update.
A few core items, or a large set.
Update existing ones, or write new ones.
Whether copy and voice are included.
Planning only, or hands-on updates.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
What is a brand refresh?
How is a refresh different from a rebrand?
Will customers notice?
How often should a brand be refreshed?
Do you update our website?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]