Melbourne · Service area
Branding services in Melbourne, Australia that give your business a clear identity and voice.
Different businesses need different amounts of branding at different stages. Our Melbourne branding work lets you buy exactly the help you need, from a logo refresh to a full identity system.
At a glance
- Strategy and identity
- Logos and packaging
- Voice and guidelines
- Rollout support
Branding services in Melbourne: what to expect
Our branding work covers naming, logo design, identity systems, brand guidelines, packaging and signage for Melbourne businesses. You can engage us for one piece or the whole process, and every piece is designed to fit the others.
Who it suits
Businesses launching, repositioning or outgrowing their identity.
What you get
A strategy summary, an identity pack and guidelines.
How we start
A discovery call on your market and goals.
Why it helps
People recognise you and describe you correctly.
What we cover
What this service area covers
The pieces that make up the service.
Brand strategy
Positioning, values and messaging.
Logo design
Original marks with every file format.
Visual identity
Colour, type and imagery.
Packaging
Labels and boxes that stand out.
Brand voice
How you sound in writing.
Guidelines
A simple book your team can follow.
In Melbourne
Branding for a discerning Melbourne market
Melbourne's customers notice craft and consistency. A clear brand makes it easy for happy customers to describe you correctly and for new ones to trust you quickly.
We hold workshops on video so decisions come from your team, not from guesses.
- Pay for the pieces you need
- Print and web files supplied
- Each part fits the whole
Common situations
What Melbourne clients usually ask us to solve
Naming and a first identity
New businesses can begin with a name and a simple, flexible identity that is ready for social media and signage and leaves room to grow.
Packaging and product branding
Producers and retailers need labels and packs that stand out on shelves and online. We design to retail requirements and keep the look consistent across the range.
Guidelines and templates
If your brand exists but is applied badly, a clear guideline and set of templates fixes much of the problem and lets staff produce documents and posts without a designer each time.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Brand strategy summary: One page of positioning and voice
- Identity pack: Logo, colours and type
- Guidelines: Rules for consistent use
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When to call us
- You are launching a business
- Your look is dated
- Your team describes you differently
- You are repositioning
Compare
Brand work with one team or many?
| Compare | One branding team | Separate suppliers |
|---|---|---|
| Consistency | High | Risky |
| Pace | Smooth | Slower |
| Overview | Whole picture | Parts only |
| Management | One contact | Many contacts |
How we work
Our process, step by step
Discover
We study your market, your customers and where you want to go.
Define
We set your positioning, values and voice in plain language.
Design
We create the identity and test it in realistic settings.
Refine
We adjust the work with your feedback until it feels right.
Launch
We deliver the files and guidelines and support the rollout.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →A logo alone is smaller than a full identity with voice and guidelines.
The depth of customer and competitor research changes how long discovery takes.
Signage, web, print and packaging each need their own versions and checks.
More decision makers means more feedback rounds to plan for.
Help applying the brand across your channels extends the engagement.
Why Kedra Digi
Why Melbourne businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. Our Melbourne clients work with us by video, shared files and clear milestones, and we can arrange to meet in person when that helps.
Do we need a full rebrand?
Will you write our brand voice?
Do you design packaging?
Do we get all the files?
Can we workshop together from Melbourne?
How is it quoted?
Can we buy just one service?
How many concepts will we see?
Do you supply files for printers and signmakers?
Is branding worthwhile for small businesses?
All pages
Every branding services page in Melbourne
Branding
Brand identity design
People remember a business by what they see over and over.
Learn more →Rebranding agency
Changing how a business looks is a conversation with your customers.
Learn more →Brand strategy agency
Design without strategy is decoration.
Learn more →Signage design
A sign has a few seconds to say who you are.
Learn more →Branding agency
Melbourne is a hard city to be forgettable in.
Learn more →Logo designers
A logo has to work as a favicon and on the side of a van.
Learn more →Packaging design agency
On a crowded shelf, or a crowded screen, you get a second or two.
Learn more →Related services
Other Melbourne service areas
Digital agency
Most businesses end up with five suppliers who never speak to each other.
Learn more →Development services
Building software takes several skills working in step.
Learn more →Design services
Clear design saves customers effort.
Learn more →Digital marketing services
Marketing channels work better together.
Learn more →HR services
People issues pile up quickly in a growing business.
Learn more →Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]