Melbourne · Branding
Brand identity design in Melbourne, Australia that gives every touchpoint the same recognisable look.
Melbourne has a sharp eye for design, and a muddled identity gets noticed. Our brand identity design in Melbourne builds a look, voice and rulebook that make your business instantly recognisable.
At a glance
- A logo family
- Colours and fonts chosen
- Imagery with a style
- A guide to keep it consistent
Brand identity design in Melbourne: what to expect
Brand identity design in Melbourne creates the visual and verbal system that represents your business: logo, colour, type, imagery and tone. We deliver files and guidelines so every sign, post and document looks like it came from one company.
Who it suits
Businesses needing a complete visual system.
What you get
An identity pack, mock-ups and starter templates.
How we start
A brief about the brand and its audience.
Why it helps
Every touchpoint looks like the same business.
What we cover
What goes into your brand work
The pieces that make up the service.
Want the national picture? Read about our brand identity design page.
The big visual idea
A concept rooted in what makes you different.
The logo family
Primary, secondary and icon versions for different spaces.
Colour
A palette with exact print and screen values.
Typography
Fonts for headings, body text and small print.
Imagery style
The look of photos, illustration and pattern.
The guide
Rules in plain language for anyone who touches the brand.
In Melbourne
Identities that hold up across Melbourne
A Melbourne brand might appear on a shopfront in Fitzroy, a delivery bike, a uniform and a phone screen in the same hour. We test identities in those settings before settling on one.
We present options on video and keep a shared board for comments.
- A system, not just a logo
- Guidelines suppliers can follow
- Remote workshops, travel by arrangement
Common situations
What Melbourne clients usually ask us to solve
New businesses entering a crowded city
A start-up needs an identity that looks credible from the first impression without locking it into one product. We build a flexible system for signs, social media and the website.
Established firms with mismatched materials
Companies that have grown organically often juggle several logos and styles. We tidy the system, keep the recognition you have earned and set rules so it stays consistent.
Hospitality, retail and creative studios
Venues in Fitzroy, Collingwood and the CBD need a look that carries from the menu to the door to the delivery box. We design for every touchpoint, not only the logo.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- An identity pack: logo, colours, type and rules
- Mock-ups: your identity in real settings
- Starter templates: stationery and social
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When it is time to invest in your brand
- You need a new visual identity
- Your look varies from place to place
- You are about to launch
- You have outgrown your logo
Compare
An identity alone or complete branding?
| Compare | Identity design | Full branding |
|---|---|---|
| What is covered | The visual system | Strategy, voice and visuals |
| Depth | Moderate | Deep |
| Best when | Your position is already clear | It is not yet |
| Effort | Lower | Higher |
How we work
Our process, step by step
Brief
We learn about the brand and its audience.
Explore
We develop several visual directions.
Refine
We polish the chosen route in detail.
Document
We build a guide so the identity is used consistently.
Deliver
We supply every file your team and suppliers need.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →A logo alone is smaller than a complete visual system.
The more places the brand appears, the more versions are needed.
Photography and illustration add creative direction work.
A deeper study of competitors helps the identity stand apart.
Support applying the identity to signs and print extends the work.
Why Kedra Digi
Why Melbourne businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. Our Melbourne clients work with us by video, shared files and clear milestones, and we can arrange to meet in person when that helps.
What will I receive?
Can you refresh an existing identity?
Do you design stationery too?
Can we workshop on video?
How is it priced?
What is the difference between brand identity and branding?
Do you also create templates?
What will we receive at the end?
Do you research before designing?
Can you build on our existing logo?
How do we work together from Perth?
Related services
Often paired with this service
Rebranding agency
Changing how a business looks is a conversation with your customers.
Learn more →Brand strategy agency
Design without strategy is decoration.
Learn more →Signage design
A sign has a few seconds to say who you are.
Learn more →See all branding services in Melbourne → Explore our branding services →
Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]