Melbourne · Branding
A rebranding agency in Melbourne, Australia that helps you change your look without losing your customers.
Rebranding done badly confuses customers, and done well renews a business. A rebranding agency in Melbourne changes what needs to change, keeps what is valuable and manages the transition carefully.
At a glance
- Why change, and what to keep
- A new position and look
- A planned rollout
- Staff and customers brought along
Rebranding agency in Melbourne: what to expect
A rebranding agency in Melbourne reviews your current brand, defines the new direction, designs the identity and plans the rollout across signs, vehicles, website, stationery and social channels. We protect the recognition you have earned.
Who it suits
Businesses that have merged, shifted direction or outgrown their look.
What you get
A rebrand rationale, a rollout checklist and an announcement kit.
How we start
A review of what people value about you.
Why it helps
Customers and staff come with you through the change.
What we cover
What goes into your brand work
The pieces that make up the service.
Want the national picture? Read about our rebranding agency page.
The reason to change
What has shifted and what must stay.
A fresh position
A clear promise for where you are heading.
A new identity
Logo, colour, type and tone.
A new name, if needed
Naming with checks along the way.
The rollout plan
A plan for which touchpoints change first, so customers are never confused.
Telling people
Announcements for staff, customers and partners.
In Melbourne
Rebranding established Melbourne businesses
Long-standing Melbourne firms carry goodwill that took years to earn, so we are careful to keep what people already like while moving the brand forward.
We interview staff and customers on video to learn what really matters.
- Recognition protected
- Search rankings preserved
- Phased rollout available
Common situations
What Melbourne clients usually ask us to solve
Businesses outgrowing their image
A company that has changed its services or customers may be held back by an old look. A rebrand aligns the visuals with what you now are.
Mergers and ownership changes
New ownership or merged companies need a brand that explains the change and reassures customers and staff about what stays the same.
Name or positioning changes
Changing names affects search, legal records and customer recognition. We plan communication, redirects and updates carefully so nothing is lost.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- A rebrand rationale: reasons and goals on one page
- A rollout checklist: every touchpoint listed
- An announcement kit: words and visuals for the change
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When it is time to invest in your brand
- You have merged or changed direction
- Your brand looks tired
- Your name no longer fits what you do
- You are entering new markets
Compare
Rebrand fully or refresh?
| Compare | Full rebrand | Refresh |
|---|---|---|
| How much changes | A lot | Selected parts |
| Risk of confusion | Higher | Lower |
| Best when | The business has changed | The foundation still works |
| Effort | Greater | Smaller |
How we work
Our process, step by step
Review
We assess the brand and what people value about it.
Decide
We agree what changes and what stays.
Design
We create the new identity.
Plan
We map the order of the rollout.
Launch
We announce the change and support the move.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →A visual refresh is smaller than a full change of name and positioning.
Changing the name adds checks and legal considerations.
Signs, vehicles, web and print each need updating.
Staff, customers and partners all need clear communication.
Help during and after the rollout extends the engagement.
Why Kedra Digi
Why Melbourne businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. Our Melbourne clients work with us by video, shared files and clear milestones, and we can arrange to meet in person when that helps.
When is it time to rebrand?
Will we lose customers?
Can you rename us?
Will you manage the rollout?
Can you talk to our staff?
How is it priced?
What does a rebrand do?
Will a rebrand affect our SEO?
How do we avoid losing customers?
What happens to our website rankings?
Can we phase the rollout?
Will you help tell staff and customers?
Related services
Often paired with this service
Brand strategy agency
Design without strategy is decoration.
Learn more →Signage design
A sign has a few seconds to say who you are.
Learn more →Branding agency
Melbourne is a hard city to be forgettable in.
Learn more →See all branding services in Melbourne → Explore our branding services →
Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]