Melbourne · Branding
A packaging design agency in Melbourne, Australia for products that earn a second look on the shelf.
Packaging is often the last thing a customer touches before deciding to buy, and the first they remember. A packaging design agency in Melbourne designs packs that stand out, inform and survive transport.
At a glance
- Shelf-impact design
- Print-ready artwork
- Dielines and mock-ups
- Label content laid out
Packaging design agency in Melbourne: what to expect
A packaging design agency in Melbourne covers structural and graphic design for labels, boxes, bottles and pouches. We follow label regulations, prepare print-ready artwork and coordinate with manufacturers so what you approve is what you receive.
Who it suits
Makers and brands launching or refreshing a product.
What you get
Pack concepts, realistic mock-ups, dielines and print-ready artwork.
How we start
A brief on the product, the buyer and where it will be sold.
Why it helps
Your product stands out on shelf and prints correctly first time.
What we cover
What goes into your brand work
The pieces that make up the service.
Want the national picture? Read about our packaging branding page.
Packaging strategy
Who buys, where it is sold and what must stand out.
Structure and dielines
Shapes and templates that fit the product.
Graphic design
Colour, type and imagery on the pack.
Label content
Ingredients, barcodes and required claims placed clearly.
Mock-ups
Digital previews before anything is printed.
Print preparation
Files set up for your printer.
In Melbourne
Packaging for Melbourne makers and producers
Melbourne is full of food and drink makers, skincare brands, fashion labels and gift companies that sell through markets, boutique stores and online. Packs have to hold up in all three.
We send samples and print proofs back and forth, review them on video under the same light, and agree adjustments before a print run. A packaging design agency in Melbourne should understand printing as well as pictures.
- Regulations kept in mind
- Print-ready artwork checked
- Mockups before committing
Common situations
What Melbourne clients usually ask us to solve
Food, coffee and beverage producers
Melbourne's roasters, brewers and food makers sell on shelf appeal. We design packs that meet label requirements, carry barcodes and still look distinctive.
Beauty, wellness and gift products
Presentation and unboxing drive satisfaction and sharing. We design for both, with shipping protection in mind.
Ecommerce brands
Online sellers need packs that protect goods in transit, open easily and look good in photos. We design with courier handling and returns in mind.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Pack concepts: Several directions on realistic mock-ups
- Dieline pack: Technical templates for the printer
- Artwork files: Production-ready and colour-checked
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When it is time to invest in your brand
- You are launching a product
- Your pack looks like everyone else's
- You are moving into retail
- You need a range that looks related
Compare
Single pack or whole range?
| Compare | Range design | Single pack |
|---|---|---|
| Consistency | Strong | Not applicable |
| Shelf presence | A bigger block of colour | Standalone |
| Future products | Easy to add | Redo needed |
| Effort | Larger | Smaller |
How we work
Our process, step by step
Brief
We learn about the product, the buyer and where it will be sold.
Concept
We design several directions and test them for shelf impact.
Mock-up
We show your packaging in realistic digital previews.
Refine
We settle the details, from copy fit to colour.
Prepare
We output print-ready files and technical dielines.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →Boxes, labels and pouches each need different structures and print setups.
A whole range needs a system, which takes more planning than a single pack.
Required label text and claims must be placed clearly and correctly.
Foil, emboss and varnish affect both the design and the print file.
Each printer has its own specifications that we design to meet.
Why Kedra Digi
Why Melbourne businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. Our Melbourne clients work with us by video, shared files and clear milestones, and we can arrange to meet in person when that helps.
Can you design food labels?
Do you supply dielines?
Can you work with my printer?
Can you design a whole range?
Do you do 3D mock-ups?
How is it quoted?
Do you handle printing?
Can you make mockups for online listings?
Do you handle regulatory requirements?
Can you work with our printer?
Will you create mockups?
Can packaging be sustainable?
Related services
Often paired with this service
Brand identity design
People remember a business by what they see over and over.
Learn more →Rebranding agency
Changing how a business looks is a conversation with your customers.
Learn more →Brand strategy agency
Design without strategy is decoration.
Learn more →See all branding services in Melbourne → Explore our branding services →
Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]