Branding · Branding by audience and industry
Personal branding that helps you be known for what you do best.
Personal branding helps people understand who you are and why they should work with you. We shape your message and look, then apply them where people find you.
Last updated
At a glance
- Positioning and story
- Visual style and photography direction
- Bio and profile copy
- Website or profile design
What is personal branding?
Personal branding is the deliberate shaping of how an individual is seen professionally. It covers positioning, story, visual style, photography, bio and online profiles so that clients, employers and audiences quickly understand what the person offers and why they are credible.
What we cover
What we cover
The pieces that make up the service.
Positioning
What you are known for and who you help.
Story and bio
Short and long bios in your own voice.
Visual style
Colours, type and a simple logo or mark.
Photography direction
Headshots and lifestyle images that fit.
Profile design
LinkedIn, website and social presence.
Content themes
A few topics you can talk about with authority.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Brand statement: A short line that explains what you do and why
- Headshot brief: Guidance for getting photos that fit your style
- LinkedIn and bio copy: Ready-to-use profile text
- Speaker one-sheet: A concise summary for events and introductions
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- You are a founder, consultant or professional building a profile
- You are changing careers or industries
- You speak or write publicly
- Your online presence feels inconsistent
Compare
Personal brand or business brand?
| Compare | Personal brand | Business brand |
|---|---|---|
| Centred on | You as a person | The organisation |
| Flexibility | Moves with your career | Fixed to the company |
| Trust | Built on your expertise | Built on the team and track record |
| Best for | Consultants, creators, executives | Companies and teams |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Discover
We learn your goals, strengths and audience.
Position
We shape what you want to be known for.
Express
We design your look and write your story.
Apply
We update your profiles and website.
Grow
We suggest content themes and next steps.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →Career growth, business leads or speaking.
A simple style, or a logo and wider identity.
Direction only, or a coordinated shoot.
Website, LinkedIn and other platforms.
Whether bios and profile text are included.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
Who needs personal branding?
Does a personal brand need a logo?
Can you help with LinkedIn?
Will you build a personal website?
How is it quoted?
Related services
Often paired with this service
Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]