Branding · Branding by audience and industry
Startup branding that gets you launch-ready and investor-ready.
Startup branding gives a new business the credibility to be taken seriously. We build a lean, flexible brand that can grow with you.
Last updated
At a glance
- Name, logo and identity
- Clear positioning and story
- Pitch deck and website
- A brand that can grow
What is startup branding?
Startup branding is the creation of a brand for a new business, usually covering name, positioning, logo, visual identity, messaging and a website. It aims to build credibility quickly, attract customers and investors and stay flexible as the business evolves.
What we cover
What we cover
The pieces that make up the service.
Foundations
Purpose, audience and positioning in plain language.
Name and logo
A memorable name and a mark that works everywhere.
Visual identity
Colours, type and imagery that fit your market.
Messaging
A simple story for customers and investors.
Website and pitch deck
Your brand applied where first impressions happen.
Starter guidelines
Rules light enough to follow while you move fast.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Lean brand kit: Everything you need to launch, without excess
- Investor-ready presentation: A pitch deck that matches your identity
- Social starter pack: Profiles and templates ready on day one
- Growth path: Advice on what to add as the business matures
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- You are launching a new business or product
- You need to look credible to investors
- Your idea is strong but your brand is not
- You want a brand that scales
Compare
Lean startup brand or full brand programme?
| Compare | Lean startup brand | Full brand programme |
|---|---|---|
| Scope | Essentials first | Complete system |
| Speed | Quicker to market | More thorough |
| Flexibility | Easy to evolve | More fixed |
| Best for | Early stage | Funded and scaling |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Discover
We learn your idea, market and goals.
Define
We set positioning and personality.
Create
We design the name, logo and identity.
Apply
We build the website and key materials.
Launch
We help you go live and plan what comes next.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →Idea stage, pre-launch or already trading.
Logo only, or a full identity and website.
Whether you need a new business name.
Whether a pitch deck is needed.
How much the business may evolve.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
How much branding does a startup need?
Should we brand before we launch?
Can the brand change as we grow?
Do you help with the website?
How is it quoted?
Related services
Often paired with this service
Small business branding
Small business branding helps you look as good as you are.
Learn more →Personal branding
Personal branding helps people understand who you are and why they should work with you.
Learn more →Ecommerce branding
Ecommerce branding is what makes shoppers choose you over a faceless listing.
Learn more →Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]