Branding · Branding by audience and industry
SaaS branding that makes a software product easy to remember.
SaaS branding makes your software feel clear, credible and different. We connect your product, website and interface into one consistent experience.
Last updated
At a glance
- Product positioning
- Identity and website
- Interface style and design system
- Tone for onboarding and content
What is saas branding?
SaaS branding is the creation of a brand for a software-as-a-service business. It covers product positioning, naming, identity, website, interface style, onboarding tone and content, so the company is clear to buyers and the product feels consistent from marketing site to in-app experience.
What we cover
What we cover
The pieces that make up the service.
Positioning
Who the product is for and the problem it solves.
Naming
A product name that is easy to search and say.
Identity
A logo and look that suit a modern product.
Marketing website
Pages that explain the product and drive trials.
Product design language
Interface style that matches the brand.
Tone of voice
Microcopy, emails and help content.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Design system starter: Components and tokens for product and marketing
- Launch assets: Product screenshots, demo visuals and social kits
- Pricing and feature page layouts: Clear structures that avoid confusion
- Documentation style: A consistent look for help centres and guides
- Free discovery call: a short chat about your goals before you commit to anything
- Itemised proposal: deliverables, review rounds and responsibilities agreed in writing
- Files you own: every asset and editable source file handed over to you
- Support after delivery: help applying the work as your business grows
- No lock-in contracts: you stay because the work is worth it
Is it right for you?
When this makes sense
- You are launching a software product
- Your marketing site and app look unrelated
- You are repositioning for a new market
- You want trials to convert better
Compare
Unified brand or separate product and marketing looks?
| Compare | Unified brand | Separate looks |
|---|---|---|
| Consistency | One experience end to end | Jarring jump between site and app |
| Trust | Feels established | Feels pieced together |
| Efficiency | Shared design system | Duplicate effort |
| Effort | More coordination upfront | Less upfront |
How to work with us
Work with us your way.
A one-off brand project, ongoing creative support or a designer in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Agreed review rounds
- You own every file
Brand support on tap
Regular assets and advice from a team that already knows your brand.
- Consistent, on-brand output
- Priority requests
- One familiar team
A brand specialist on your team
Our strategists and designers join your team and work in your tools.
- Experienced brand people
- Your systems and process
- Scale up or down anytime
How we work
Our process, step by step
Discover
We learn your product, buyers and market.
Position
We define who you are for and why you win.
Design
We create the identity and website.
Connect
We align the product interface and tone.
Launch
We prepare assets and support go-live.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your brand actually needs.
Request your proposal →Pre-launch, or already in market.
Marketing site, product UI, or both.
Whether one needs to be built.
Help centre, onboarding and emails.
Planning only, or hands-on delivery.
Why Kedra Digi
Why Australian businesses choose Kedra Digi for branding.
One accountable team, so nothing is lost between agencies.
Every choice serves a business goal, so the brand works as hard as it looks.
Itemised deliverables before any work starts, with honest advice on what you do not need yet.
Kedra Digi is an Australian-owned digital agency covering branding, design, development, digital marketing and HR.
Our promise
We will tell you honestly what your brand needs, and what it does not need yet.
You will own every file and asset we create, so you are never dependent on us.
We stay after delivery, because a brand keeps growing with your business.
Can you design the product interface too?
Do you build the marketing website?
Can you rebrand an existing product?
Do you help with onboarding copy?
How is it quoted?
Related services
Often paired with this service
Education branding
Education branding helps families and learners understand what makes you different.
Learn more →Startup branding
Startup branding gives a new business the credibility to be taken seriously.
Learn more →Small business branding
Small business branding helps you look as good as you are.
Learn more →Free discovery call
Ready to talk about your brand?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]