App store optimisation that gets your app downloaded
Most app installs start with a search in the App Store or Google Play. Our app store optimisation improves your app's keywords, titles, screenshots and ratings, so more people find your app and decide to install it.
At a glance
- Keyword research for app stores
- Titles, subtitles and descriptions
- Screenshots, icons and preview videos
- Ratings and review strategy
What is app store optimisation?
App store optimisation (ASO) is improving an app's listing to rank higher in App Store and Google Play search and convert more viewers into downloads. It covers keywords, titles, subtitles, descriptions, icons, screenshots, preview videos, ratings, reviews and listing experiments.
Services
What we optimise
We work on both iOS and Android listings.
Keyword research
Search terms people use in each store.
Metadata
Titles, subtitles, keyword fields and descriptions.
Visual assets
Icons, screenshots and preview videos that convert.
Ratings and reviews
In-app prompts and review responses.
Store experiments
Listing tests on Google Play and product page tests on iOS.
Localisation
Listings adapted for other countries.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Get a free marketing audit →- Keyword research for app stores
- Titles, subtitles and descriptions
- Screenshots, icons and preview videos
- Ratings and review strategy
- Free audit and discovery: where you are now and the quickest wins
- Itemised proposal: deliverables and goals agreed in writing
- Tracking set up properly: so every result is measured
- Your accounts, your data: everything stays in your name
- No lock-in contracts: you stay because it's working
Is it right for you?
When your app needs ASO
- Your app gets few organic downloads
- Competitors outrank you for key searches
- Many people view your listing but don't install
- Your rating is holding you back
Compare
Apple App Store vs Google Play
Each store ranks apps differently.
| Compare | Apple App Store | Google Play |
|---|---|---|
| Keyword sources | Title, subtitle and keyword field | Title, short and full description |
| Testing | Product page optimisation | Store listing experiments |
| Description | Not used for ranking | Used for ranking |
| Key visuals | Screenshots and preview video | Feature graphic, screenshots and video |
How to work with us
Work with us your way.
A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Clear goals and tracking
- A report at the end
Results that keep building
Ongoing work managed by a team that knows your business.
- Regular optimisation
- Plain-English reporting
- One familiar team
A specialist on your team
Our specialists join your team and work in your tools.
- Hands-on experts
- Your tools and workflow
- Scale up or down anytime
How we work
Our process, step by step
Audit
We review your current setup, data and competitors.
Research
We research your customers, keywords and competitors.
Optimise
Regular testing and refinements.
Test
Everything checked before it goes live.
Report
Plain-English reports with clear next steps.
Built around you
Every plan is built on your goals.
No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.
Request your proposal →Leads, sales, bookings, downloads or brand awareness.
From Keyword research to Metadata, only the pieces you actually need.
How hard it is to stand out in your industry and market.
Your website, accounts, content and tracking as they are today.
Whether paid media is part of the plan. Ad spend is paid directly to the platforms.
Tools
Tools we use
Stores
ASO tools
Industries
Industries we work with.
More online sales and repeat customers.
More calls and booked jobs.
Trustworthy, compliant marketing that brings in bookings.
Leads for projects, sales and rentals.
Authority and enquiries from the right clients.
Growth from launch to scale.
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.
Before any work starts you get an itemised proposal with channels, deliverables and goals.
Ad accounts, analytics and content stay in your name. There's no lock-in.
Clear reports on leads, sales and cost per result, with honest next steps.
Kedra Digi is an Australian-owned digital marketing, design and development company.
Our promise
We'll tell you honestly what will work for you, and what won't.
You'll own your accounts, data and content, so you're never dependent on us.
We report on results that matter to your business, in plain English.
What's the difference between ASO and SEO?
How much does app store optimisation cost?
Do you design the screenshots?
Can you improve our app rating?
Do you optimise both iOS and Android?
Can you promote our app with ads too?
Free discovery call
Want more app downloads?
Tell us about your business and goals. We'll reply within one business day with honest advice.
Prefer email? [email protected]