Mobile app marketing that grows installs and keeps users
Getting downloads is only half the job. Keeping users active is the other half. Our mobile app marketing combines app store optimisation, paid install campaigns and engagement strategies to grow both installs and long-term users.
At a glance
- App store optimisation
- Apple Search Ads and Google App campaigns
- Social and creator campaigns
- Onboarding, push and retention
What is mobile app marketing?
Mobile app marketing is promoting an app to attract the right users and keep them engaged. It covers app store optimisation, Apple Search Ads, Google App campaigns, social ads, influencer campaigns, onboarding, push notifications, in-app messaging and retention analysis.
Services
What we do
We measure success by active users and revenue, not downloads alone.
ASO
Better rankings and listing conversion.
Apple Search Ads
Ads at the top of App Store search.
Google App campaigns
Installs across Google, YouTube and Play.
Social campaigns
Meta and TikTok install ads.
Onboarding and push
Help new users find value quickly.
Analytics
Install sources, retention and lifetime value.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Get a free marketing audit →- App store optimisation
- Apple Search Ads and Google App campaigns
- Social and creator campaigns
- Onboarding, push and retention
- Free audit and discovery: where you are now and the quickest wins
- Itemised proposal: deliverables and goals agreed in writing
- Tracking set up properly: so every result is measured
- Your accounts, your data: everything stays in your name
- No lock-in contracts: you stay because it's working
Is it right for you?
When you need app marketing
- You're launching a new app
- App installs are slowing down
- Users download but don't come back
- Cost per install keeps rising
Compare
Installs vs retention
Both drive app growth.
| Compare | Install growth | Retention |
|---|---|---|
| Goal | New users | Active, returning users |
| Channels | ASO and install ads | Onboarding, push and email |
| Metric | Cost per install | Retention rate |
| Risk if ignored | No new users | Users who leave quickly |
How to work with us
Work with us your way.
A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Clear goals and tracking
- A report at the end
Results that keep building
Ongoing work managed by a team that knows your business.
- Regular optimisation
- Plain-English reporting
- One familiar team
A specialist on your team
Our specialists join your team and work in your tools.
- Hands-on experts
- Your tools and workflow
- Scale up or down anytime
How we work
Our process, step by step
Audit
We review your current setup, data and competitors.
Strategy
Goals, channels and a plan agreed in writing.
Launch
Campaigns and improvements go live.
Optimise
Regular testing and refinements.
Report
Plain-English reports with clear next steps.
Built around you
Every plan is built on your goals.
No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.
Request your proposal →Leads, sales, bookings, downloads or brand awareness.
From ASO to Apple Search Ads, only the pieces you actually need.
How hard it is to stand out in your industry and market.
Your website, accounts, content and tracking as they are today.
Whether paid media is part of the plan. Ad spend is paid directly to the platforms.
Tools
Tools we use
Stores and ads
Analytics
Industries
Industries we work with.
More online sales and repeat customers.
More calls and booked jobs.
Trustworthy, compliant marketing that brings in bookings.
Leads for projects, sales and rentals.
Authority and enquiries from the right clients.
Growth from launch to scale.
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.
Before any work starts you get an itemised proposal with channels, deliverables and goals.
Ad accounts, analytics and content stay in your name. There's no lock-in.
Clear reports on leads, sales and cost per result, with honest next steps.
Kedra Digi is an Australian-owned digital marketing, design and development company.
Our promise
We'll tell you honestly what will work for you, and what won't.
You'll own your accounts, data and content, so you're never dependent on us.
We report on results that matter to your business, in plain English.
What's the most cost-effective way to get users?
How much does mobile app marketing cost?
How do you track installs?
Can you help users stay active?
Do you build apps too?
Do you handle both iOS and Android?
Free discovery call
Want more active users?
Tell us about your business and goals. We'll reply within one business day with honest advice.
Prefer email? [email protected]