B2B digital marketing that fills your sales pipeline
B2B buyers research for longer, involve more people and need more proof before they commit. Our B2B digital marketing builds authority, reaches decision-makers and nurtures them through long sales cycles with SEO, LinkedIn, content and automation.
At a glance
- LinkedIn and account-based marketing
- SEO and thought leadership content
- Lead nurturing and automation
- Pipeline and revenue reporting
What is B2B digital marketing?
B2B digital marketing is promoting products and services to other businesses using online channels. It typically combines SEO, content marketing, LinkedIn, paid search, account-based marketing, email nurturing and marketing automation, measured against pipeline and revenue.
Services
What we do
Built for professional services, SaaS, manufacturing and industrial businesses.
Positioning
Clear messaging for each buyer role.
SEO and content
Rank for the problems buyers research.
Organic authority and targeted ads.
Account-based marketing
Focus on your highest-value target accounts.
Nurturing
Email sequences for long sales cycles.
Sales alignment
Lead scoring and CRM handoff.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Get a free marketing audit →- LinkedIn and account-based marketing
- SEO and thought leadership content
- Lead nurturing and automation
- Pipeline and revenue reporting
- Free audit and discovery: where you are now and the quickest wins
- Itemised proposal: deliverables and goals agreed in writing
- Tracking set up properly: so every result is measured
- Your accounts, your data: everything stays in your name
- No lock-in contracts: you stay because it's working
Is it right for you?
Signs you need B2B marketing help
- Growth relies on referrals and networking
- Sales cycles are long and leads go cold
- Your website doesn't generate enquiries
- Marketing and sales don't share data
Compare
B2B vs B2C marketing
Business buyers behave differently.
| Compare | B2B | B2C |
|---|---|---|
| Decision makers | Several people | Usually one |
| Sales cycle | Longer | Shorter |
| Content needs | Proof, detail and expertise | Emotion and convenience |
| Key channels | LinkedIn, search and email | Social, search and marketplaces |
How to work with us
Work with us your way.
A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Clear goals and tracking
- A report at the end
Results that keep building
Ongoing work managed by a team that knows your business.
- Regular optimisation
- Plain-English reporting
- One familiar team
A specialist on your team
Our specialists join your team and work in your tools.
- Hands-on experts
- Your tools and workflow
- Scale up or down anytime
How we work
Our process, step by step
Audit
We review your current setup, data and competitors.
Strategy
Goals, channels and a plan agreed in writing.
Launch
Campaigns and improvements go live.
Optimise
Regular testing and refinements.
Report
Plain-English reports with clear next steps.
Built around you
Every plan is built on your goals.
No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.
Request your proposal →Leads, sales, bookings, downloads or brand awareness.
From Positioning to SEO and content, only the pieces you actually need.
How hard it is to stand out in your industry and market.
Your website, accounts, content and tracking as they are today.
Whether paid media is part of the plan. Ad spend is paid directly to the platforms.
Tools
Tools we use
Marketing
Sales and reporting
Industries
Industries we work with.
More online sales and repeat customers.
More calls and booked jobs.
Trustworthy, compliant marketing that brings in bookings.
Leads for projects, sales and rentals.
Authority and enquiries from the right clients.
Growth from launch to scale.
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.
Before any work starts you get an itemised proposal with channels, deliverables and goals.
Ad accounts, analytics and content stay in your name. There's no lock-in.
Clear reports on leads, sales and cost per result, with honest next steps.
Kedra Digi is an Australian-owned digital marketing, design and development company.
Our promise
We'll tell you honestly what will work for you, and what won't.
You'll own your accounts, data and content, so you're never dependent on us.
We report on results that matter to your business, in plain English.
Which channels work best for B2B?
How much does B2B digital marketing cost?
What is account-based marketing?
What do your reports show?
Can you work with our sales team?
Do you write technical content?
Free discovery call
Want a fuller sales pipeline?
Tell us about your business and goals. We'll reply within one business day with honest advice.
Prefer email? [email protected]