Conversion rate optimisation that gets more from your traffic
Doubling your traffic is hard. Improving how many visitors convert is often easier. Our conversion rate optimisation finds where visitors drop off, tests improvements and turns more of your existing traffic into enquiries and sales.
At a glance
- Analytics and funnel analysis
- Heatmaps and session recordings
- A/B testing
- Landing page and checkout improvements
What is conversion rate optimisation?
Conversion rate optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as buying, enquiring or signing up. It combines analytics, user research, heatmaps, hypotheses and A/B testing to make evidence-based improvements.
Services
What we improve
Every change is based on data and tested where possible.
Funnel analysis
See exactly where visitors drop off.
User research
Heatmaps, recordings and surveys.
A/B testing
Test changes before rolling them out.
Landing pages
Pages focused on one clear action.
Forms and checkout
Fewer steps and less friction.
Messaging
Clearer value and stronger calls to action.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Get a free marketing audit →- Analytics and funnel analysis
- Heatmaps and session recordings
- A/B testing
- Landing page and checkout improvements
- Free audit and discovery: where you are now and the quickest wins
- Itemised proposal: deliverables and goals agreed in writing
- Tracking set up properly: so every result is measured
- Your accounts, your data: everything stays in your name
- No lock-in contracts: you stay because it's working
Is it right for you?
Signs you need CRO
- Plenty of traffic but few enquiries or sales
- High cart or form abandonment
- Ad costs keep rising
- You're redesigning and want evidence first
Compare
Better conversion vs more traffic
Better conversion makes every channel more effective.
| Compare | Improve conversion | Buy more traffic |
|---|---|---|
| Effect on ads | Lowers cost per result | Raises total spend |
| Effect on SEO | More value from rankings | No change |
| Longevity | Improvements keep working | Stops when spend stops |
| Best for | Sites with steady traffic | Sites needing more visitors |
How to work with us
Work with us your way.
A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Clear goals and tracking
- A report at the end
Results that keep building
Ongoing work managed by a team that knows your business.
- Regular optimisation
- Plain-English reporting
- One familiar team
A specialist on your team
Our specialists join your team and work in your tools.
- Hands-on experts
- Your tools and workflow
- Scale up or down anytime
How we work
Our process, step by step
Research
We research your customers, keywords and competitors.
Hypothesise
Ideas for improvement based on evidence.
Test
Everything checked before it goes live.
Implement
Winning changes rolled out properly.
Repeat
The next round of improvements.
Built around you
Every plan is built on your goals.
No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.
Request your proposal →Leads, sales, bookings, downloads or brand awareness.
From Funnel analysis to User research, only the pieces you actually need.
How hard it is to stand out in your industry and market.
Your website, accounts, content and tracking as they are today.
Whether paid media is part of the plan. Ad spend is paid directly to the platforms.
Tools
Tools we use
Analytics
Testing
Industries
Industries we work with.
More online sales and repeat customers.
More calls and booked jobs.
Trustworthy, compliant marketing that brings in bookings.
Leads for projects, sales and rentals.
Authority and enquiries from the right clients.
Growth from launch to scale.
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.
Before any work starts you get an itemised proposal with channels, deliverables and goals.
Ad accounts, analytics and content stay in your name. There's no lock-in.
Clear reports on leads, sales and cost per result, with honest next steps.
Kedra Digi is an Australian-owned digital marketing, design and development company.
Our promise
We'll tell you honestly what will work for you, and what won't.
You'll own your accounts, data and content, so you're never dependent on us.
We report on results that matter to your business, in plain English.
How much traffic do we need for A/B testing?
How much does conversion rate optimisation cost?
What is a good conversion rate?
Can you make the changes on our site?
Do you work on ecommerce checkouts?
How do you decide what to test?
Free discovery call
Getting traffic but not sales?
Tell us about your business and goals. We'll reply within one business day with honest advice.
Prefer email? [email protected]