Digital marketing

Copywriting services that get people to act

The right words turn interest into action. Our copywriting services write persuasive, clear copy for websites, landing pages, ads, emails and brochures, built on what your customers care about.

In-house specialists Accounts in your name Plain-English reporting
◉
In-house teamno outsourcing
✓
No lock-instay for results
AU
Australia-widePerth based

At a glance

  • Website and landing page copy
  • Ad and email copy
  • Messaging and value propositions
  • Brand voice guides

What are copywriting services?

Copywriting services create persuasive written content designed to get readers to take an action, such as buying, enquiring or signing up. Copywriters research customers and competitors, define key messages and write headlines, body copy and calls to action for websites, ads, emails and campaigns.

Services

What we write

Every line is written to move someone closer to buying.

Website copy

Clear messaging that converts visitors.

Landing pages

Copy built around one goal.

Ad copy

Google, Meta and LinkedIn ads.

Email copy

Campaigns and automated sequences.

Messaging

Value propositions and key messages.

Brand voice

Guidelines so every piece sounds like you.

What's included

What comes with this service.

The essentials of the service, plus the standards that come with everything we do. No hidden extras.

Get a free marketing audit →
  • Website and landing page copy
  • Ad and email copy
  • Messaging and value propositions
  • Brand voice guides
  • Free audit and discovery: where you are now and the quickest wins
  • Itemised proposal: deliverables and goals agreed in writing
  • Tracking set up properly: so every result is measured
  • Your accounts, your data: everything stays in your name
  • No lock-in contracts: you stay because it's working

Is it right for you?

Signs your copy needs work

  • Visitors leave without taking action
  • Your messaging sounds like competitors
  • Ads get clicks but few conversions
  • You struggle to explain what makes you different

Compare

Persuasive copy vs informative content

Related skills, different goals.

Persuasive copy vs informative content
ComparePersuasive copyInformative content
GoalPersuade and convertInform and educate
ExamplesLanding pages, ads and sales emailsBlogs, guides and articles
LengthOften short and punchyOften longer
Measured byConversionsTraffic and engagement

How to work with us

Work with us your way.

A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.

Project

One project, clear scope

A set piece of work, scoped and approved before we start.

  • Itemised proposal
  • Clear goals and tracking
  • A report at the end
Start a project →
Ongoing

Results that keep building

Ongoing work managed by a team that knows your business.

  • Regular optimisation
  • Plain-English reporting
  • One familiar team
Ask about ongoing support →
Team extension

A specialist on your team

Our specialists join your team and work in your tools.

  • Hands-on experts
  • Your tools and workflow
  • Scale up or down anytime
Meet the team →

How we work

Our process, step by step

Research

We research your customers, keywords and competitors.

Message

Key messages agreed for each audience.

Write

Clear, accurate writing in your voice.

Review

Feedback rounds until it's right.

Test

Everything checked before it goes live.

Built around you

Every plan is built on your goals.

No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.

Request your proposal →
1
Your goals

Leads, sales, bookings, downloads or brand awareness.

2
Scope

From Website copy to Landing pages, only the pieces you actually need.

3
Competition

How hard it is to stand out in your industry and market.

4
Starting point

Your website, accounts, content and tracking as they are today.

5
Ad spend

Whether paid media is part of the plan. Ad spend is paid directly to the platforms.

Tools

Tools we use

Writing

Google DocsGrammarly

Testing

HotjarVWO

Industries

Industries we work with.

Retail and ecommerce

More online sales and repeat customers.

Trades and home services

More calls and booked jobs.

Health and wellness

Trustworthy, compliant marketing that brings in bookings.

Property and construction

Leads for projects, sales and rentals.

Professional services

Authority and enquiries from the right clients.

Startups and SaaS

Growth from launch to scale.

Why Kedra Digi

Why Australian businesses choose Kedra Digi.

One in-house team

Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.

A clear proposal first

Before any work starts you get an itemised proposal with channels, deliverables and goals.

Your accounts, your data

Ad accounts, analytics and content stay in your name. There's no lock-in.

Plain-English reporting

Clear reports on leads, sales and cost per result, with honest next steps.

Kedra Digi is an Australian-owned digital marketing, design and development company.

ProposalsItemised
AccountsIn your name
ContractsNo lock-in
Proposal reply1 business day

Our promise

We'll tell you honestly what will work for you, and what won't.

You'll own your accounts, data and content, so you're never dependent on us.

We report on results that matter to your business, in plain English.

See our recent projects →
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Frequently asked questions

Straight answers to the questions we hear most.

Ask your own →
What's the difference between copywriting and content writing?
Copywriting persuades people to act. Content writing informs and educates. Most businesses need both.
How much do copywriting services cost?
It depends on your requirements: the number of pages or assets, research and testing. After a free discovery call you get an itemised proposal.
Can you write in our brand voice?
Yes. We learn your voice, or help you define one.
Do you research our customers?
Yes. We review reviews, interviews, competitors and data to understand what customers care about.
Can you test different versions?
Yes. We write variations for A/B testing on ads, emails and landing pages.
Do you write for print?
Yes. We write brochure, catalogue and signage copy too.

Free discovery call

Want copy that converts?

Tell us about your business and goals. We'll reply within one business day with honest advice.

Prefer email? [email protected]