Digital marketing

Google Shopping ads that put your products in front of buyers

Shopping ads show your product, image and store name right in Google results, where buyers compare options. We set up and manage Google Shopping ads with clean product feeds, smart campaign structure and tracking that shows real sales.

In-house specialists Accounts in your name Plain-English reporting
◉
In-house teamno outsourcing
✓
No lock-instay for results
AU
Australia-widePerth based

At a glance

  • Merchant Center setup
  • Product feed optimisation
  • Shopping and Performance Max campaigns
  • Sales and return on ad spend reporting

What are Google Shopping ads?

Google Shopping ads are product ads that show an image, product name, store name and product details in Google search and the Shopping tab. They run from a product feed in Google Merchant Center and are managed through Shopping or Performance Max campaigns in Google Ads.

Services

What we manage

Shopping performance starts with a great product feed.

Merchant Center setup

Account setup, verification and policy fixes.

Feed optimisation

Better titles, categories and attributes.

Campaign structure

Group products by margin, best sellers and season.

Performance Max

Guide Google's automation with strong signals.

Free listings

Show products in free Shopping listings too.

Reporting

Sales, return on ad spend and product insights.

What's included

What comes with this service.

The essentials of the service, plus the standards that come with everything we do. No hidden extras.

Get a free marketing audit →
  • Merchant Center setup
  • Product feed optimisation
  • Shopping and Performance Max campaigns
  • Sales and return on ad spend reporting
  • Free audit and discovery: where you are now and the quickest wins
  • Itemised proposal: deliverables and goals agreed in writing
  • Tracking set up properly: so every result is measured
  • Your accounts, your data: everything stays in your name
  • No lock-in contracts: you stay because it's working

Is it right for you?

Who Shopping ads suit

  • Online stores on Shopify, WooCommerce or BigCommerce
  • Retailers with clear product images
  • Stores competing on popular products
  • Businesses wanting more sales from Google

Compare

Shopping ads vs search text ads

Most stores use both.

Shopping ads vs search text ads
CompareShopping adsSearch text ads
FormatImage, product name and storeText headlines and descriptions
TargetingBased on your product feedBased on keywords
Best forProduct salesServices and category searches
Key to successFeed qualityKeyword and ad copy quality

How to work with us

Work with us your way.

A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.

Project

One project, clear scope

A set piece of work, scoped and approved before we start.

  • Itemised proposal
  • Clear goals and tracking
  • A report at the end
Start a project →
Ongoing

Results that keep building

Ongoing work managed by a team that knows your business.

  • Regular optimisation
  • Plain-English reporting
  • One familiar team
Ask about ongoing support →
Team extension

A specialist on your team

Our specialists join your team and work in your tools.

  • Hands-on experts
  • Your tools and workflow
  • Scale up or down anytime
Meet the team →

How we work

Our process, step by step

Audit

We review your current setup, data and competitors.

Feed

Product data cleaned and improved.

Build

Campaigns and assets built properly.

Optimise

Regular testing and refinements.

Report

Plain-English reports with clear next steps.

Built around you

Every plan is built on your goals.

No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.

Request your proposal →
1
Your goals

Leads, sales, bookings, downloads or brand awareness.

2
Scope

From Merchant Center setup to Feed optimisation, only the pieces you actually need.

3
Competition

How hard it is to stand out in your industry and market.

4
Starting point

Your website, accounts, content and tracking as they are today.

5
Ad spend

Whether paid media is part of the plan. Ad spend is paid directly to the platforms.

Tools

Tools we use

Google

Google Merchant CenterGoogle Ads

Platforms

ShopifyWooCommerceDataFeedWatch

Industries

Industries we work with.

Retail and ecommerce

More online sales and repeat customers.

Trades and home services

More calls and booked jobs.

Health and wellness

Trustworthy, compliant marketing that brings in bookings.

Property and construction

Leads for projects, sales and rentals.

Professional services

Authority and enquiries from the right clients.

Startups and SaaS

Growth from launch to scale.

Why Kedra Digi

Why Australian businesses choose Kedra Digi.

One in-house team

Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.

A clear proposal first

Before any work starts you get an itemised proposal with channels, deliverables and goals.

Your accounts, your data

Ad accounts, analytics and content stay in your name. There's no lock-in.

Plain-English reporting

Clear reports on leads, sales and cost per result, with honest next steps.

Kedra Digi is an Australian-owned digital marketing, design and development company.

ProposalsItemised
AccountsIn your name
ContractsNo lock-in
Proposal reply1 business day

Our promise

We'll tell you honestly what will work for you, and what won't.

You'll own your accounts, data and content, so you're never dependent on us.

We report on results that matter to your business, in plain English.

See our recent projects →
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Frequently asked questions

Straight answers to the questions we hear most.

Ask your own →
Do Shopping ads work for small stores?
Yes, especially for products with clear demand. We focus spend on your best performers first.
How much does Google Shopping ads management cost?
It depends on your requirements: the number of products, feed quality and ad spend. After a free audit you get an itemised proposal. Ad spend is paid directly to Google.
Why are our products disapproved?
Usually feed errors or policy issues. We fix them in Merchant Center.
What are free listings?
Products can appear in the Shopping tab without paying per click once Merchant Center is set up properly.
Shopping campaigns or Performance Max?
It depends on your catalogue and data. Many stores use both, and we'll recommend the right mix.
Can you connect our Shopify store?
Yes. We connect Shopify, WooCommerce and other platforms to Merchant Center.

Free discovery call

Want your products seen in Google?

Tell us about your business and goals. We'll reply within one business day with honest advice.

Prefer email? [email protected]