Digital marketing

Google Ads management that brings in qualified leads

Google Ads puts you in front of people at the exact moment they search for what you offer. Our Google Ads management builds focused campaigns, tracks every conversion and keeps improving results, so your budget goes where it works.

In-house specialists Accounts in your name Plain-English reporting
◉
In-house teamno outsourcing
✓
No lock-instay for results
AU
Australia-widePerth based

At a glance

  • Search, Performance Max and Shopping
  • Keyword and negative keyword strategy
  • Conversion and call tracking
  • Regular testing and reporting

What is Google Ads management?

Google Ads management is planning, building and optimising advertising campaigns on Google's network, including Search, Shopping, Performance Max, Display and YouTube. It covers keyword research, ad copy, bidding strategy, audience targeting, conversion tracking, landing pages and ongoing optimisation.

Services

Campaigns we run

Every campaign is built around a clear goal and measured properly.

Search campaigns

Ads for high-intent searches.

Performance Max

Google's AI campaigns, guided with the right signals.

Shopping campaigns

Product ads for online stores.

YouTube ads

Video ads that build awareness and drive action.

Display remarketing

Bring back people who visited your site.

Account audits

Find wasted spend and missed opportunities.

What's included

What comes with this service.

The essentials of the service, plus the standards that come with everything we do. No hidden extras.

Get a free marketing audit →
  • Search, Performance Max and Shopping
  • Keyword and negative keyword strategy
  • Conversion and call tracking
  • Regular testing and reporting
  • Free audit and discovery: where you are now and the quickest wins
  • Itemised proposal: deliverables and goals agreed in writing
  • Tracking set up properly: so every result is measured
  • Your accounts, your data: everything stays in your name
  • No lock-in contracts: you stay because it's working

Is it right for you?

When to bring in a specialist

  • Your cost per lead is too high
  • You're paying for irrelevant searches
  • You're not sure what's working
  • You need more leads quickly

Compare

Search ads vs Performance Max

Each has a place in most accounts.

Search ads vs Performance Max
CompareSearch adsPerformance Max
ControlHigh, keyword by keywordLower, automated
ReachGoogle SearchSearch, YouTube, Display, Gmail and Maps
Best forHigh-intent leadsEcommerce and broad reach
NeedsGood keyword researchStrong conversion data and assets

How to work with us

Work with us your way.

A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.

Project

One project, clear scope

A set piece of work, scoped and approved before we start.

  • Itemised proposal
  • Clear goals and tracking
  • A report at the end
Start a project →
Ongoing

Results that keep building

Ongoing work managed by a team that knows your business.

  • Regular optimisation
  • Plain-English reporting
  • One familiar team
Ask about ongoing support →
Team extension

A specialist on your team

Our specialists join your team and work in your tools.

  • Hands-on experts
  • Your tools and workflow
  • Scale up or down anytime
Meet the team →

How we work

Our process, step by step

Audit

We review your current setup, data and competitors.

Strategy

Goals, channels and a plan agreed in writing.

Launch

Campaigns and improvements go live.

Optimise

Regular testing and refinements.

Report

Plain-English reports with clear next steps.

Built around you

Every plan is built on your goals.

No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.

Request your proposal →
1
Your goals

Leads, sales, bookings, downloads or brand awareness.

2
Scope

From Search campaigns to Performance Max, only the pieces you actually need.

3
Competition

How hard it is to stand out in your industry and market.

4
Starting point

Your website, accounts, content and tracking as they are today.

5
Ad spend

Whether paid media is part of the plan. Ad spend is paid directly to the platforms.

Tools

Tools we use

Google

Google AdsGoogle Ads EditorMerchant Center

Tracking

GA4Tag ManagerLooker Studio

Industries

Industries we work with.

Retail and ecommerce

More online sales and repeat customers.

Trades and home services

More calls and booked jobs.

Health and wellness

Trustworthy, compliant marketing that brings in bookings.

Property and construction

Leads for projects, sales and rentals.

Professional services

Authority and enquiries from the right clients.

Startups and SaaS

Growth from launch to scale.

Why Kedra Digi

Why Australian businesses choose Kedra Digi.

One in-house team

Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.

A clear proposal first

Before any work starts you get an itemised proposal with channels, deliverables and goals.

Your accounts, your data

Ad accounts, analytics and content stay in your name. There's no lock-in.

Plain-English reporting

Clear reports on leads, sales and cost per result, with honest next steps.

Kedra Digi is an Australian-owned digital marketing, design and development company.

ProposalsItemised
AccountsIn your name
ContractsNo lock-in
Proposal reply1 business day

Our promise

We'll tell you honestly what will work for you, and what won't.

You'll own your accounts, data and content, so you're never dependent on us.

We report on results that matter to your business, in plain English.

See our recent projects →
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Frequently asked questions

Straight answers to the questions we hear most.

Ask your own →
Are Google Ads worth it?
For many businesses, yes, when campaigns are well targeted and tracked. We'll tell you honestly if your market or budget isn't a good fit.
How much does Google Ads management cost?
It depends on your requirements: the number of campaigns, their complexity and ad spend. After a free account audit you get an itemised proposal. Ad spend is paid directly to Google.
Do we keep our Google Ads account?
Yes. The account is in your name.
What are negative keywords?
Searches you don't want your ads to show for, which stops wasted spend.
Can you track phone calls?
Yes. We set up call tracking so calls from ads are counted as conversions.
Can you improve our existing campaigns?
Yes. We audit the account, fix tracking and restructure campaigns where needed.

Free discovery call

Want more from your Google Ads?

Tell us about your business and goals. We'll reply within one business day with honest advice.

Prefer email? [email protected]