Microsoft Ads management for extra reach on Bing
Many businesses ignore Bing, which can leave valuable customers to competitors. Our Microsoft Ads management extends your search campaigns to Bing, Edge and partner sites, often with less competition and useful business audience targeting.
At a glance
- Bing search campaigns
- Google Ads import and tuning
- LinkedIn profile targeting
- Conversion tracking with UET
What is Microsoft Ads management?
Microsoft Ads management is running paid search and audience campaigns on the Microsoft Advertising network, which includes Bing, Edge, MSN and partner sites. It covers keyword targeting, ad copy, bidding, LinkedIn profile targeting, Universal Event Tracking (UET) and optimisation.
Services
What we manage
Ideal as extra search ads alongside Google Ads.
Search campaigns
Ads on Bing and partner search results.
Google Ads imports
Bring proven campaigns across, then tune them for Bing.
Audience ads
Native ads across the Microsoft network.
LinkedIn targeting
Target by company, industry and job function.
UET tracking
Set up Microsoft's conversion tracking.
Reporting
Clear results alongside your other channels.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Get a free marketing audit →- Bing search campaigns
- Google Ads import and tuning
- LinkedIn profile targeting
- Conversion tracking with UET
- Free audit and discovery: where you are now and the quickest wins
- Itemised proposal: deliverables and goals agreed in writing
- Tracking set up properly: so every result is measured
- Your accounts, your data: everything stays in your name
- No lock-in contracts: you stay because it's working
Is it right for you?
Who benefits from Bing ads
- B2B businesses targeting office workers
- Businesses with older or desktop-heavy audiences
- Advertisers whose Google costs keep rising
- Brands wanting more search reach
Compare
Bing ads vs Google Ads
Most businesses should consider both.
| Compare | Bing (Microsoft) | |
|---|---|---|
| Reach | Smaller search share | Largest search share |
| Competition | Often lower | Often higher |
| Unique targeting | LinkedIn profile data | Google's audience data |
| Best for | Extra reach and B2B | Primary search channel |
How to work with us
Work with us your way.
A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Clear goals and tracking
- A report at the end
Results that keep building
Ongoing work managed by a team that knows your business.
- Regular optimisation
- Plain-English reporting
- One familiar team
A specialist on your team
Our specialists join your team and work in your tools.
- Hands-on experts
- Your tools and workflow
- Scale up or down anytime
How we work
Our process, step by step
Audit
We review your current setup, data and competitors.
Strategy
Goals, channels and a plan agreed in writing.
Launch
Campaigns and improvements go live.
Optimise
Regular testing and refinements.
Report
Plain-English reports with clear next steps.
Built around you
Every plan is built on your goals.
No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.
Request your proposal →Leads, sales, bookings, downloads or brand awareness.
From Search campaigns to Google Ads imports, only the pieces you actually need.
How hard it is to stand out in your industry and market.
Your website, accounts, content and tracking as they are today.
Whether paid media is part of the plan. Ad spend is paid directly to the platforms.
Tools
Tools we use
Microsoft
Analytics
Industries
Industries we work with.
More online sales and repeat customers.
More calls and booked jobs.
Trustworthy, compliant marketing that brings in bookings.
Leads for projects, sales and rentals.
Authority and enquiries from the right clients.
Growth from launch to scale.
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.
Before any work starts you get an itemised proposal with channels, deliverables and goals.
Ad accounts, analytics and content stay in your name. There's no lock-in.
Clear reports on leads, sales and cost per result, with honest next steps.
Kedra Digi is an Australian-owned digital marketing, design and development company.
Our promise
We'll tell you honestly what will work for you, and what won't.
You'll own your accounts, data and content, so you're never dependent on us.
We report on results that matter to your business, in plain English.
Is Bing worth advertising on?
How much does Microsoft Ads management cost?
Can you copy our Google campaigns?
What is LinkedIn profile targeting?
Do we need separate tracking?
Do you manage Google Ads too?
Free discovery call
Want more reach from search?
Tell us about your business and goals. We'll reply within one business day with honest advice.
Prefer email? [email protected]