Programmatic advertising for precise reach at scale
Programmatic advertising buys ad space automatically across thousands of websites, apps and streaming services, targeting the people most likely to be interested. We plan and manage these campaigns with clear goals and careful brand safety.
At a glance
- Display, video and native ads
- Connected TV and streaming audio
- Audience and contextual targeting
- Brand safety controls
What is programmatic advertising?
Programmatic advertising is the automated buying of digital ad space using software and real-time bidding. Advertisers target audiences by data such as interests, behaviour, location and context, across websites, apps, connected TV, streaming audio and digital outdoor screens.
Services
What we manage
Best suited to brands with clear audiences and awareness goals.
Display and native
Banner and native ads across premium sites.
Online video
Pre-roll and in-stream video ads.
Connected TV
Ads on streaming TV services.
Streaming audio
Ads on music and podcast platforms.
Audience targeting
First-party, contextual and partner data.
Brand safety
Block unsuitable sites and content.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Get a free marketing audit →- Display, video and native ads
- Connected TV and streaming audio
- Audience and contextual targeting
- Brand safety controls
- Free audit and discovery: where you are now and the quickest wins
- Itemised proposal: deliverables and goals agreed in writing
- Tracking set up properly: so every result is measured
- Your accounts, your data: everything stays in your name
- No lock-in contracts: you stay because it's working
Is it right for you?
Who it suits
- Brands building awareness at scale
- Businesses targeting specific audiences across many sites
- Advertisers ready to move beyond Google and Meta
- Campaigns that need video, TV or audio reach
Compare
Automated media buying vs Google Display
Automated buying offers more reach and formats.
| Compare | Automated buying | Google Display |
|---|---|---|
| Inventory | Many exchanges and publishers | Google's network |
| Formats | Display, video, CTV, audio and outdoor | Display and some video |
| Targeting data | Many data sources | Google's data |
| Best for | Larger awareness campaigns | Simpler display and remarketing |
How to work with us
Work with us your way.
A one-off project, ongoing support or a specialist in your team. Pick what fits. No lock-in contracts.
One project, clear scope
A set piece of work, scoped and approved before we start.
- Itemised proposal
- Clear goals and tracking
- A report at the end
Results that keep building
Ongoing work managed by a team that knows your business.
- Regular optimisation
- Plain-English reporting
- One familiar team
A specialist on your team
Our specialists join your team and work in your tools.
- Hands-on experts
- Your tools and workflow
- Scale up or down anytime
How we work
Our process, step by step
Audit
We review your current setup, data and competitors.
Strategy
Goals, channels and a plan agreed in writing.
Launch
Campaigns and improvements go live.
Optimise
Regular testing and refinements.
Report
Plain-English reports with clear next steps.
Built around you
Every plan is built on your goals.
No one-size packages. After a free audit and discovery call, you get a clear, itemised proposal based on what will actually move your business forward.
Request your proposal →Leads, sales, bookings, downloads or brand awareness.
From Display and native to Online video, only the pieces you actually need.
How hard it is to stand out in your industry and market.
Your website, accounts, content and tracking as they are today.
Whether paid media is part of the plan. Ad spend is paid directly to the platforms.
Tools
Tools we use
Platforms
Measurement
Industries
Industries we work with.
More online sales and repeat customers.
More calls and booked jobs.
Trustworthy, compliant marketing that brings in bookings.
Leads for projects, sales and rentals.
Authority and enquiries from the right clients.
Growth from launch to scale.
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Strategists, writers, designers and developers work together in-house. Nothing is passed to a subcontractor.
Before any work starts you get an itemised proposal with channels, deliverables and goals.
Ad accounts, analytics and content stay in your name. There's no lock-in.
Clear reports on leads, sales and cost per result, with honest next steps.
Kedra Digi is an Australian-owned digital marketing, design and development company.
Our promise
We'll tell you honestly what will work for you, and what won't.
You'll own your accounts, data and content, so you're never dependent on us.
We report on results that matter to your business, in plain English.
Is it right for small businesses?
How much does programmatic advertising cost?
What is connected TV advertising?
How do you keep ads on safe websites?
How do you track progress?
Do you design the ads?
Free discovery call
Ready to reach a bigger audience?
Tell us about your business and goals. We'll reply within one business day with honest advice.
Prefer email? [email protected]