Canberra · SEO and digital marketing

A PPC agency in Canberra that watches every pay-per-click dollar each week.

Pay-per-click budgets leak when nobody checks them. As a PPC agency in Canberra, we review search terms and spend each week and cut waste quickly.

In-house team Serving Canberra from Perth You own every file

At a glance

  • Google and Microsoft Ads
  • Negative keyword control
  • Conversion tracking
  • Landing page support
◉
In-house teamno outsourcing
✓
No lock-instay because it helps
AU
Australia-widePerth based

PPC agency in Canberra: what to expect

A PPC agency in Canberra plans, builds and manages pay-per-click campaigns. We research keywords, write ads, set up tracking and tune bids, budgets and negative keywords every week.

Who it suits

Advertisers who need leads soon.

What you get

An account audit, a keyword plan and a monthly report.

How we start

We review any current account for waste.

Why it helps

Your budget is spent on searches that bring real enquiries.

What we cover

What goes into your campaign

The pieces that make up the service.

Want the full service guide? Read about our PPC management page.

Account audit

Waste and quick wins found.

Keyword plan

Terms to bid on and block.

Ad writing

Clear, compelling copy, done carefully and checked.

Conversion tracking

Calls and forms measured.

Landing pages

Advice for better results.

Reporting

Monthly summaries in plain words.

In Canberra

Search ads for Canberra advertisers who need leads soon

Paid search puts you in front of Canberra buyers the moment they search, which suits services with urgent demand. A PPC agency in Canberra aims your ads at the districts you serve, and Microsoft Advertising is worth testing here because many office computers default to Bing.

Kedra Digi works with Canberra organisations remotely from Perth. You get a named contact, a written plan and regular check-ins, and in-person meetings are available when you want them and it makes sense for the project.

  • Search terms reviewed weekly
  • Seasonal budgets adjusted
  • Small tests before scaling

Common situations

What Canberra clients usually ask us to solve

Services with limited search volume

Services with limited search volume cannot afford wasted clicks. We use precise keywords and negatives to cut irrelevant spend.

Seasonal demand such as heating

Seasonal demand such as heating rises and falls with the weather. We adjust budgets and ads to match.

B2B offers

B2B offers need ads that reach the right roles and landing pages that explain value.

What's included

What comes with this service.

The essentials of the service, plus the standards that come with everything we do. No hidden extras.

Request a proposal →
  • Account audit: Spend, waste and quick wins
  • Keyword plan: Terms to bid on and terms to block
  • Monthly report: Clicks, leads and cost explained simply
  • Free discovery call: a short chat about your goals before you commit
  • Files you own: every asset and editable source file handed over to you

Is it right for you?

When this channel makes sense

  • You need leads soon
  • Costs per click keep rising
  • Your account has never been audited
  • You want clear weekly oversight

Compare

Google Ads or Microsoft Ads?

Google Ads or Microsoft Ads?
CompareBoth where it fitsGoogle only
ReachWiderLargest single
Cost per clickOften lower on MicrosoftHigher
ManagementMoreLess
Best forB2B and older audiencesGeneral audiences

How we work

Our process, step by step

Audit

We review any current account for waste.

Plan

We choose keywords, areas and budgets.

Build

We write ads and set up tracking.

Manage

We check spend and search terms weekly.

Report

We summarise leads and cost, and we keep it simple.

Built around you

Every project is quoted on your needs.

No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.

Request your proposal →
1
Competition

Busy markets raise the cost per click.

2
Budget

Higher budgets support more tests, and we look at it before work begins.

3
Account state

Messy accounts take cleaning first, so we raise it in the first conversation.

4
Landing pages

Weak landing pages waste clicks, so we allow for it from the start.

5
Tracking

Accurate data guides smarter bidding, and we agree it with you early.

Technology

Tools we use

Platforms

Google AdsMicrosoft AdsMeta Ads ManagerLinkedIn Campaign Manager

Tracking

GA4Tag ManagerCallRail

Industries

Industries we work with

Retail and ecommerceTrades and home servicesHealth and wellnessProperty and constructionProfessional servicesStartups and SaaS

Why Kedra Digi

Why Canberra businesses choose Kedra Digi.

One accountable team

Strategy, design, development and marketing together.

A clear proposal first

Itemised deliverables before work starts.

You own everything

Files, code and accounts are handed over.

Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. Our Canberra clients work with us by video, shared files and clear milestones, and we can arrange to meet in person when that helps.

?

Frequently asked questions

Straight answers to the questions we hear most.

Ask your own →
Do you manage Microsoft Ads too?
Yes, where it suits your audience, since it can be cheaper for some searches.
How often do you check the account?
Weekly at minimum, looking at spend, search terms and results.
Can you reduce wasted spend?
Yes, through negative keywords and tighter targeting, and we explain each step in plain language.
Do you build landing pages?
We advise on them and can build them too, since the page matters as much as the ad.
Who owns the account?
You do, always, and we keep you updated as the work moves forward.
How do you report?
A monthly summary of leads, cost and next steps, with clear notes so you can follow along.
How do you stop wasted spend in a small market?
By reviewing search terms weekly, adding negatives, narrowing locations and pausing keywords that do not convert.
Do public holidays and sitting weeks affect results?
Sometimes. We watch for patterns around holidays and parliamentary sitting periods and adjust bids and schedules.
What reporting will we get?
Spend, clicks, enquiries and cost per enquiry, with notes on changes and next steps, monthly or more often.
Can we start with a small budget?
Yes. We start with a modest test, learn and scale only what works.

Free discovery call

Ready to talk about your project?

Tell us what you are working on. We will reply within one business day with honest advice.

Prefer email? [email protected]