Melbourne · Web and software development
Website redesign services in Melbourne, Australia that refresh your site without losing the traffic you have earned.
A redesign should improve results, not just appearance. Website redesign services in Melbourne refresh the look and structure while protecting the pages and rankings that already bring customers.
At a glance
- Audit before design
- Redirects and SEO protection
- Better speed and usability
- Results tracked after launch
Website redesign services in Melbourne: what to expect
Website redesign services in Melbourne cover audits, content review, new structure, design, rebuild, redirects and post-launch monitoring. We keep what performs, replace what does not and avoid the traffic losses that careless redesigns cause.
Who it suits
Businesses with a dated site that still earns search traffic.
What you get
An audit summary, a redirect map and a post-launch report.
How we start
A review of what ranks and what must stay.
Why it helps
A fresh site without losing the traffic you have earned.
What we cover
What goes into your build
The pieces that make up the service.
Want the national picture? Read about our website design page.
Site audit
What works and what does not.
Structure
Pages and navigation reorganised so people and search engines find things easily.
Design
A fresh, clear look that suits your brand and is easy to read.
Content
Rewritten where needed, so the new site says what you mean to say.
Migration
Redirects and checks to protect rankings.
Tracking
Before and after measurements that show what the work achieved.
In Melbourne
Redesigns for Melbourne businesses with earned traffic
If your site already ranks for Melbourne searches, a redesign carries risk as well as opportunity. We record what ranks first, then protect it.
We review the old site with you on screen and agree what must stay. Website redesign services in Melbourne should start with data, not taste.
- Rankings protected through the change
- Decisions based on real data
- Staged option available
Common situations
What Melbourne clients usually ask us to solve
Sites with strong rankings but a dated look
Pages that earn traffic should be preserved. We keep their addresses and content while rebuilding the design around them.
Sites on an ageing platform
Moving platforms means every old address must map to a new one. We do the mapping and test the redirects before launch.
Sites that don't generate enquiries
A redesign can fix confusing navigation, weak calls to action and slow pages, using analytics and user feedback to guide the changes.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Audit summary: Strengths and problems on the current site
- Redirect map: Old pages to new, checked
- Post-launch report: Traffic and enquiries compared
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When custom development makes sense
- Your site looks dated
- Visitors leave quickly
- It is hard to use on phones
- You are rebranding
Compare
Redesign or full rebuild?
| Compare | Redesign | Rebuild |
|---|---|---|
| Disruption | Lower | Higher |
| SEO risk | Lower | Higher |
| Change | Moderate | Large |
| Best when | Foundations are sound | The platform is the problem |
How we work
Our process, step by step
Audit
We review what works and what does not.
Plan
We map the new structure and redirects.
Design
We refresh the look and layouts.
Migrate
We build the new site and redirect old pages safely.
Measure
We compare results to the old site after launch.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →The number of pages decides how much redesign and redirect work is needed.
Content that needs rewriting adds time and review.
Staying on your platform is simpler than moving to a new one.
A site with valuable search traffic needs extra protection.
New booking, shop or forms add build and testing.
Technology
Tools we use
Design
Platforms
Testing
Why Kedra Digi
Why Melbourne businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. Our Melbourne clients work with us by video, shared files and clear milestones, and we can arrange to meet in person when that helps.
Will a redesign hurt my rankings?
Can you keep our content?
Can you change platform?
Do you test on phones?
Can you work with us from Melbourne?
How is it quoted?
What's the difference between web design and web development?
Is the design SEO-friendly?
Will a redesign hurt our SEO?
How do you decide what to change?
Can we redesign in stages?
Do you migrate our content?
Related services
Often paired with this service
Website maintenance services
A site that is looked after earns trust and avoids emergencies.
Learn more →Software testing services
Bugs found by customers cost trust.
Learn more →Blockchain development
Blockchain is useful for a narrow set of problems.
Learn more →See all development services in Melbourne → Explore our development services →
Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]