Australia · SEO and digital marketing
App search optimization in Australia that brings in more of the right installs.
With so many apps competing for a tap, your listing is the shop window. Our app search optimization in Australia improves how your app ranks and converts in the App Store and Google Play.
At a glance
- Keyword research
- Listing and creative tuning
- Ratings and reviews
- Conversion tracking
App search optimization in Australia: what to expect
App search optimization in Australia, also called app store optimisation, improves your title, keywords, screenshots, description and ratings so more of the right people find and install your app. We test changes and measure installs, not only rankings.
Who it suits
Apps with weak installs or an outdated store listing.
What you get
A keyword set, creative pack and a plan for listing tests.
How we start
An audit of your current store listing.
Why it helps
More of the right people find the app and install it.
What we cover
What goes into your campaign
The pieces that make up the service.
Want the full service guide? Read about our app store optimisation page.
Listing audit
Where your store page falls short.
Keyword research
Terms people search in the stores.
Title and subtitle
Clear, searchable wording, explained in plain language.
Screenshots
Pictures that persuade, explained in plain language.
Ratings
A plan for earning better reviews.
Testing
Variations compared fairly, agreed with you first.
In Australia
Store visibility for apps
App owners often find installs plateau after launch. A fresh keyword set, clearer screenshots and better ratings can lift discovery without extra advertising.
We audit your current listing, plan keyword and creative changes and test them. A short report shows how installs and conversion change.
- Keywords from real searches
- Screenshots tested for clarity
- Installs measured, not just ranks
Common situations
What Australian clients usually ask us to solve
Apps in crowded consumer categories
Fitness, finance and delivery apps compete with well-funded rivals. We find narrower search terms where you can rank and use screenshots that show the benefit at a glance.
Apps for local services and events
A booking, delivery or events app used across Australia should surface for searches that include local terms. We build the listing around phrases your customers actually type.
Apps with weak ratings
Low ratings suppress installs. We improve the in-app moments where people are asked to review and respond helpfully to feedback, so happy users are heard more often than angry ones.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Listing audit: A review of your current store presence
- Keyword set: Terms to target in each store
- Creative pack: Screenshots and descriptions designed to convert
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When this channel makes sense
- Installs have stalled
- Your listing is outdated
- Ratings need attention
- You want to reduce paid acquisition
Compare
ASO or paid app ads?
| Compare | ASO | Paid app ads |
|---|---|---|
| Cost pattern | Low | Per install |
| Lasting value | High | Ends with spend |
| Speed | Gradual | Fast |
| Best for | Steady growth | Launch bursts |
How we work
Our process, step by step
Audit
We review your current listing and results.
Research
We find the terms people use.
Rewrite
We update text and creative, and we keep it simple.
Test
We compare versions of key elements.
Track
We measure installs and conversion, with you kept informed.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →Several countries need localised listings and keyword research.
Crowded categories need sharper keywords and better creative.
Better screenshots and previews take design time.
Low ratings need attention before other changes will help.
Frequent releases keep listings fresh but need coordination.
Technology
Tools we use
Stores
ASO tools
Industries
Industries we work with
Why Kedra Digi
Why Australian businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. We work with clients across Australia by video, shared files and clear milestones, and meet in person in Perth or by arrangement elsewhere when that helps.
What is app store optimisation?
Does it apply to iOS and Android?
Can you improve our ratings?
Do you design screenshots?
Can you test listing changes?
How do you report?
How soon will rankings improve?
Do you need our developer account?
Can it help our paid app campaigns?
Is it different on iOS and Android?
Related services
Often paired with this service
Content marketing agency
Useful content answers questions before a salesperson is asked.
Learn more →Content writers
Clear writing earns trust.
Learn more →Performance marketing
Every dollar of ad spend should be measurable.
Learn more →See all digital marketing services in Australia → Explore our digital marketing services →
Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]