Melbourne · SEO and digital marketing
App search optimization in Melbourne, Australia that helps your app get found in the stores.
With so many apps competing for a tap, your listing is the shop window. Our app search optimization in Melbourne improves how your app ranks and converts in the App Store and Google Play.
At a glance
- Keyword research
- Listing and creative tuning
- Ratings and reviews
- Conversion tracking
App search optimization in Melbourne: what to expect
App search optimization in Melbourne, also called app store optimisation, improves your title, keywords, screenshots, description and ratings so more of the right people find and install your app. We test changes and measure installs, not only rankings.
Who it suits
Apps with weak installs or an outdated store listing.
What you get
A keyword set, creative pack and a plan for listing tests.
How we start
An audit of your current store listing.
Why it helps
More of the right people find the app and install it.
What we cover
What goes into your campaign
The pieces that make up the service.
Want the national picture? Read about our app store optimisation page.
Keyword research
What people type to find apps like yours.
Title and subtitle
Clear, compliant wording that explains the app and includes the right keywords.
Screenshots
Visuals that explain value fast.
Preview video
A short demo that earns taps.
Ratings
Prompts that ask at the right time.
Testing
Experiments on store listings, run one at a time so results are clear.
In Melbourne
Store visibility for Melbourne app owners
Local apps for services, events and venues need the right location and category terms so nearby users find them.
We review your listing with you on screen and test changes one at a time. App search optimization in Melbourne is a series of small tests that add up.
- Keywords from real searches
- Screenshots tested for clarity
- Installs measured, not just ranks
Common situations
What Melbourne clients usually ask us to solve
Apps in crowded consumer categories
Fitness, finance and delivery apps compete with well-funded rivals. We find narrower search terms where you can rank and use screenshots that show the benefit at a glance.
Apps for local services and events
A booking, delivery or events app used around Melbourne should surface for searches that include local terms. We build the listing around phrases your customers actually type.
Apps with weak ratings
Low ratings suppress installs. We improve the in-app moments where people are asked to review and respond helpfully to feedback, so happy users are heard more often than angry ones.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Keyword set: Terms chosen for the stores
- Creative pack: Screenshots and preview ideas
- Test plan: Listing experiments to run
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When this channel makes sense
- Your app gets few installs
- Your listing is outdated
- Ratings are low
- You are launching an app
Compare
Store search or paid installs?
| Compare | Store search | Paid installs |
|---|---|---|
| Cost | Lower | Per install |
| Speed | Gradual | Fast |
| Quality | Intent-driven | Variable |
| Lifespan | Lasting | Short |
How we work
Our process, step by step
Audit
We review your current store listing and how it performs.
Research
We find the keywords people use to look for apps like yours.
Update
We rewrite titles, descriptions and creative.
Test
We run listing experiments one at a time.
Track
We report installs and what moved them.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →Optimising for both the App Store and Google Play doubles the listing work.
Crowded categories need sharper keywords and creative.
Screenshots and preview videos take design time to get right.
Current ratings and reviews influence both ranking and installs.
Regular app updates give more chances to improve your listing.
Technology
Tools we use
Stores
ASO tools
Industries
Industries we work with
Why Kedra Digi
Why Melbourne businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. Our Melbourne clients work with us by video, shared files and clear milestones, and we can arrange to meet in person when that helps.
Is this the same as app store optimisation?
Do ratings matter?
Can you write the listing?
Can you design screenshots?
Does it cover both stores?
How is it quoted?
What's the difference between ASO and SEO?
Can you improve our app rating?
How soon will rankings improve?
Do you need our developer account?
Can it help our paid app campaigns?
Is it different on iOS and Android?
Related services
Often paired with this service
Content marketing agency
Useful content answers a question before a salesperson is ever asked.
Learn more →Content writers
Good writing is simple, accurate and respectful of the reader.
Learn more →Performance marketing
Every dollar of ad spend should be measurable.
Learn more →See all digital marketing services in Melbourne → Explore our digital marketing services →
Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]