Canberra · SEO and digital marketing

A Google Ads agency in Canberra that ties spend to calls and sales.

Clicks are not customers. As a Google Ads agency in Canberra, we track calls, forms and sales, then shift spend toward what actually produces them.

In-house team Serving Canberra from Perth You own every file

At a glance

  • Search, Shopping and more
  • Budgets watched weekly
  • Calls and sales counted
  • Reports you can read
◉
In-house teamno outsourcing
✓
No lock-instay because it helps
AU
Australia-widePerth based

Google Ads agency in Canberra: what to expect

A Google Ads agency in Canberra builds and manages paid search and shopping campaigns. We research keywords, write ads, set up conversion tracking and review budgets and search terms every week.

Who it suits

Advertisers who want leads soon, or whose ads cost too much.

What you get

An audit, a keyword and exclusion list and a monthly report.

How we start

A review of any existing account.

Why it helps

Spend goes to searches that bring calls and sales.

What we cover

What goes into your campaign

The pieces that make up the service.

Want the full service guide? Read about our Google Ads management page.

Search ads

Showing up when people look for you.

Shopping

Products displayed with images and prices.

Remarketing

Reaching people who already visited.

Performance Max

Automated campaigns kept under control.

Tracking

Calls, forms and sales measured.

Reporting

Plain summaries each month.

In Canberra

Targeting by town centre, region or the whole country

Canberra advertisers often serve a defined area, from Woden and Belconnen to Queanbeyan, and wasteful clicks from elsewhere add up. A Google Ads agency in Canberra sets precise locations and schedules, and uses negative keywords to keep spend with real buyers.

We say plainly that we are a Perth agency serving Canberra, not a local branch. What Canberra clients get is a small in-house team, direct access to the people doing the work and a proposal that lists exactly what is included.

  • Precise keywords for a small market
  • Microsoft Advertising tested
  • Qualified conversions tracked

Common situations

What Canberra clients usually ask us to solve

Professional services and B2B

Firms rely on a small number of valuable searches. We bid carefully on terms that buyers use and send them to pages that prove expertise.

Local trades and services

Local trades and services need ads for urgent searches in specific districts. We set locations and hours and track every call.

Retail and ecommerce

Businesses use shopping ads that need a clean product feed. We tidy feeds and promote what sells.

What's included

What comes with this service.

The essentials of the service, plus the standards that come with everything we do. No hidden extras.

Request a proposal →
  • Account audit: A plain review of what works and what does not
  • Keyword plan: Terms to target and terms to exclude
  • Monthly report: Calls, sales and cost per result
  • Free discovery call: a short chat about your goals before you commit
  • Files you own: every asset and editable source file handed over to you

Is it right for you?

When this channel makes sense

  • You want leads soon
  • Ads cost more than they return
  • Tracking has never been checked
  • You need a clearer view of results

Compare

Search ads or Performance Max?

Search ads or Performance Max?
CompareSearch adsPerformance Max
ControlHighLower
ReachIntent-basedBroad
ReportingDetailedLimited
Best forService leadsOnline stores

How we work

Our process, step by step

Audit

We review any current account for waste.

Plan

We choose keywords, areas and budgets.

Build

We write ads and set up tracking.

Run

We check spend and search terms weekly.

Report

We summarise results and next steps.

Built around you

Every project is quoted on your needs.

No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.

Request your proposal →
1
Competition

Busy markets raise the cost per click, so keyword control matters even more.

2
Budget

Higher budgets support more tests and learning, while smaller ones need tighter focus.

3
Geography

Wider areas need more segmentation so spend goes where customers actually are.

4
Landing pages

Weak landing pages waste good clicks, so we check them early.

5
Tracking

Clean tracking allows smarter bidding and clearer decisions.

Technology

Tools we use

Google

Google AdsGoogle Ads EditorMerchant Center

Tracking

GA4Tag ManagerLooker Studio

Industries

Industries we work with

Retail and ecommerceTrades and home servicesHealth and wellnessProperty and constructionProfessional servicesStartups and SaaS

Why Kedra Digi

Why Canberra businesses choose Kedra Digi.

One accountable team

Strategy, design, development and marketing together.

A clear proposal first

Itemised deliverables before work starts.

You own everything

Files, code and accounts are handed over.

Kedra Digi is an Australian-owned digital agency based at 5 Murphy Street, O'Connor, Perth. Our Canberra clients work with us by video, shared files and clear milestones, and we can arrange to meet in person when that helps.

?

Frequently asked questions

Straight answers to the questions we hear most.

Ask your own →
Will you take over our account?
Only with your permission, and you always own the account, so you can see everything we do.
How do you measure success?
By calls, leads and sales, not clicks, because those are the numbers that matter to your business.
Do you write the ads?
Yes, and we test variations, so the wording improves over time based on what people click.
Can you target specific states?
Yes, from a single town or region to the whole country, depending on where you can serve.
Do you cover Shopping ads?
Yes, with a tidy product feed, so your items appear correctly and the right shoppers see them.
How often do you check spend?
Weekly at least, looking at spend, search terms and results, with changes made as needed.
How do you handle a small search market like Canberra?
By using precise keywords, broad and phrase match carefully, and sometimes widening to the region or Queanbeyan, since volumes are modest.
Should we use Microsoft Advertising too?
Often yes. Many office computers default to Bing and Edge, so it can bring extra enquiries at a lower cost.
What should be tracked as a conversion?
Qualified calls, form submissions and sales, with values where possible, so bidding favours what brings real business.
Can ads promote tenders or open days?
Yes, with scheduled dates, ad copy that matches the event and a landing page designed for registration.

Free discovery call

Ready to talk about your project?

Tell us what you are working on. We will reply within one business day with honest advice.

Prefer email? [email protected]