Sydney · SEO and digital marketing
App store optimization in Sydney explained, and done properly.
App store optimization is the quickest route to more organic installs. This page explains how it works and how we run it for your app.
Last updated
At a glance
- How store search works
- Metadata and creative
- Ratings and reviews
- Testing and tracking
What is app store optimization for a Sydney app owner?
App store optimization, or ASO, is the process of improving an app's visibility in the App Store and Google Play and its conversion from listing view to install. It combines keyword strategy, metadata, creative assets, ratings, updates and testing.
What we cover
What goes into your campaign
The pieces that make up the service.
Want the national picture? Read about our app store optimisation service.
Ranking factors
Title, keywords, installs and ratings.
Conversion factors
Icon, screenshots, video and copy.
Apple versus Google
Different fields and rules for each store.
Creative testing
Icon and screenshot experiments.
Update strategy
Release notes and regular improvements.
Measurement
Impressions, page views and installs.
What's included
What comes with this service.
The essentials of the service, plus the standards that come with everything we do. No hidden extras.
Request a proposal →- Starter checklist: Quick wins you can make today
- Competitor benchmarks: Where you stand in your category
- Rating prompts: Asking at moments of satisfaction
- Free discovery call: a short chat about your goals before you commit
- Files you own: every asset and editable source file handed over to you
Is it right for you?
When this channel makes sense
- You want more organic installs
- You are preparing an app launch
- You are unsure how store ranking works
- You want to reduce paid install costs
Compare
ASO or app SEO on the web?
| Compare | Store optimisation | Web SEO |
|---|---|---|
| Where | App stores | Search engines |
| Signals | Installs and ratings | Links and content |
| Fields | Store metadata | Page content |
| Best together | Yes | Yes |
How we work
Our process, step by step
Learn
We study your app and market.
Plan
We choose keywords and tests.
Update
We improve the listing.
Test
We experiment with creative.
Review
We track and refine.
Built around you
Every project is quoted on your needs.
No one-size packages. After a free discovery call, you get a clear, itemised proposal based on what your business actually needs.
Request your proposal →iOS, Android or both.
Languages and regions.
Assets to produce.
Updates and tests.
Depth and cadence.
Why Kedra Digi
Why Sydney businesses choose Kedra Digi.
Strategy, design, development and marketing together.
Itemised deliverables before work starts.
Files, code and accounts are handed over.
Kedra Digi is an Australian-owned digital agency. Based in Perth, we work with Sydney clients through video reviews, shared files and clear milestones.
Common situations
What Sydney clients usually ask us to solve
Owners of apps that are hard to find
If people only find the app through ads or direct links, the store listing is likely not working. We improve discoverability for the searches your customers use.
Teams unsure what to change first
Listing changes can feel like guesswork. We audit the current page, rank improvements by likely impact and test them one at a time.
Apps with strong features but weak ratings
Ratings affect both visibility and trust. We improve review prompts and replies so happy users are heard more often and complaints are handled well.
Is ASO the same as SEO?
How long does ASO take?
Do I need ASO if I run ads?
Can you work with our Sydney app remotely?
How is it quoted?
What access do you need to our accounts?
How do you choose keywords?
Related services
Often paired with this service
SEO agency
A good agency should improve results you can measure: more of the right visitors, more enquiries and more sales.
Learn more →Enterprise SEO agency
An enterprise SEO agency solves problems that smaller sites never see: thousands of pages, several teams, complex platforms and long approval chains.
Learn more →Leading local SEO company
A leading local SEO company helps customers in your area find you at the moment they search.
Learn more →Free discovery call
Ready to talk about your project?
Tell us what you are working on. We will reply within one business day with honest advice.
Prefer email? [email protected]