If you are a local business owner, you already know how crucial Google My Business (GMB) is for attracting customers. But with so many competitors vying for the top spot, how do you ensure your business stands out?
Kedra Digi helped countless businesses climb to the top of local search results. Below, we’re revealing the most effective Local SEO secrets to help you secure that coveted number one position.
Why Google My Business Matters for Local SEO
Think of your GMB profile as your online shopfront. When potential customers search for services you offer, a well-optimized profile can:
- Push your business to the top of Google Maps and local search results
- Drive more phone calls, website visits, and in-store traffic
- Build credibility through customer reviews and accurate business details
Simply having a GMB profile isn’t enough—you need to optimize it properly. Here’s how.
1. Claim & Complete Your Google My Business Profile
A surprising number of businesses leave their GMB profiles incomplete or unclaimed, missing out on valuable visibility.
- Fill out every section – Business name, address, phone number (NAP), operating hours, website, and category.
- Select the most relevant primary category – This directly impacts how Google ranks your business.
- Upload high-quality images – Businesses with photos receive significantly more engagement.
Example: A Brisbane bakery saw a 25% increase in foot traffic simply by adding professional photos of their products.
2. Get More (and Better) Google Reviews
Customer reviews are one of the strongest ranking signals for local SEO.
- Politely ask satisfied customers to leave reviews – A follow-up email or SMS can work wonders.
- Respond to all reviews – Engaging with feedback shows you value customer opinions.
- Avoid fake reviews – Google can penalize businesses that use unethical tactics.
Case Study: A Sydney-based electrician boosted leads by 40% after implementing a structured review-generation strategy.
3. Use Local Keywords in Your GMB Posts
GMB allows businesses to publish posts—similar to social media updates. Use them strategically by:
- Sharing promotions, events, or company news
- Naturally incorporating local keywords (e.g., “Reliable plumber in Melbourne”)
- Keeping content fresh to signal active engagement
4. Optimize for “Near Me” Searches
“Near me” searches often lead to immediate customer action. To rank for these searches:
- Ensure your business address is 100% accurate – Even minor discrepancies can hurt rankings.
- List your business in local directories – Think TrueLocal, Yellow Pages, and industry-specific sites.
- Encourage location-based mentions in reviews (e.g., “Great service in Adelaide!”).
5. Build Local Backlinks
Google values businesses that are referenced by other reputable local sources. Try these tactics:
- Sponsor a community event and secure a backlink from the organizer’s website.
- Get featured in local news outlets or blogs.
- Partner with complementary businesses for cross-promotions with mutual links.
6. Maintain Consistent Business Information Everywhere
Inconsistent business details across different platforms confuse both customers and search engines. Use tools like BrightLocal to audit and correct any discrepancies.
Final Tip: Monitor Performance & Adjust
Use Google My Business Insights to track:
- How customers discover your business (direct searches vs. Maps)
- The exact search terms they use
- Trends in calls and direction requests
Take Action Today
Ranking at the top of Google My Business isn’t about luck, it’s about implementing the right strategies consistently. Apply these Local SEO secrets, and watch your business grow.
Need expert help? Kedra Digi specializes in local SEO for businesses. Contact us today to get started.